Postcards from the future
Here are four things which I think will be of interest to you.
Final reminder: learn how to leverage large language models for qualitative research.
Tomorrow, Ray Poynter will be teaching his latest course, which looks at how you can use a variety of large language models, for example ChatGPT, Gemini, Copilot, and Claude, to supercharge your qualitative research. Ray will be looking at design, checking, evaluating, analysis, right through to reporting. Click here to register or find out more.
Podcast with Tony Costella from Heineken.
Heineken is one of the trendsetters in leveraging AI to transform their operations. At the heart and head of that transformation is Tony Costella, who is bringing insights into the centre of Heineken and using it to drive the whole transformational process.
In this podcast, Tony talks to Ray Poynter and explains the enormous changes taking place, his aspirations, and what he's looking for from potential partners and suppliers. Click here to listen to the recording.
How does AI process phrases?
Ray Poynter has written a new blog that unravels the complexities of how Artificial Intelligence looks at the phrases we type and gives them meaning via things called embeddings. This allows it to assess similarities and differences in phrases rather than focusing on individual words. If you ever wanted to know how this works at a high level, then click here to read all about it.
Synthetic data course recordings available now.
In October, Ray Poynter ran a course showing what synthetic data was, how you might want to use it, the considerations, the drawbacks, the positives, and the ethical aspects of synthetic data. You can purchase the recording of that course via this link.
Ray Poynter, your passion for moving the insight sector forward into the bright future is genuinely inspiring. You achieve success by helping as many people as possible realize their goals and aspirations. You are "walking that talk" and have been for a spell. Good on you!