PeerSpot Newsletter | October 2025
Finish the Year Strong with AWS Marketplace and Build Momentum into 2026
From re:Invent to Results: Why Q4 Actions Define Q1 Success
The final stretch of the year is where top AWS Marketplace sellers separate themselves. re:Invent isn’t just an event — it’s the catalyst that shapes visibility, trust, and demand for the year ahead.
The most successful sellers use Q4 to execute on three critical plays:
- Activate on-site review collection: Capture authentic customer voice live at re:Invent to strengthen your Marketplace profile heading into 2026.
- Leverage MDF funds before year-end: Fund review campaigns, content programs, and marketplace optimization without tapping into your 2026 budget.
- Align your proof points to AWS programs: Build Competency-ready stories that feed both your listings and next year’s GTM priorities.
Every verified first-party review collected through PeerSpot directly impacts how buyers and AI search surface your brand inside AWS Marketplace. Now is the time to finish 2025 with measurable proof and momentum.
PeerSpot Highlight
Building Momentum Through re:Invent and PeerSpot Insights
PeerSpot’s team will be on-site at AWS re:Invent, taking place December 1–5 in Las Vegas, helping sellers collect verified reviews and amplify their presence in the AWS Partner Experience Pavilion. Vendors participating will walk away with new customer proof, stronger Marketplace visibility, and fresh material for 2026 demand programs.
At the same time, we’re launching PeerSpot Insights, a new monthly research series that reveals where buyers are focusing, which vendors are gaining traction in AWS Marketplace, and what actions drive visibility across key categories. It’s data-backed intelligence to guide your 2026 strategy.
Explore the latest report → https://pages.peerspot.com/insights
Customer Spotlight
Turning Real-World Insight into Measurable Risk Reduction
Zafran is redefining how security teams think about exposure management—and how PeerSpot reviews can capture that innovation through authentic customer voice.
As a leader in Continuous Threat Exposure Management (CTEM), Zafran correlates runtime presence, internet exposure, threat intel, and existing defenses to show that 90% of “critical” vulnerabilities aren’t exploitable, helping teams focus on the few that truly matter.
Unlike other CTEM tools, Zafran goes beyond prioritization by using existing tools to rapidly mitigate verified risks, enabling faster, measurable reduction in exposure. And with the rise of AI-powered exploits, they’re pioneering Agentic Remediation™—autonomous agents that validate exposure and assist with human-in-the-loop remediation.
It’s a forward-thinking approach that embodies the kind of customer impact PeerSpot is proud to showcase.
If you're evolving your vulnerability management program to CTEM, Zafran's practical guide is a must read. Get the Guide. →
Here are the #FeaturedFriday reviews from AWS Marketplace customers:
PeerSpot on the Move
October was a busy month for PeerSpot. Our team joined CriblCon and UiPath Fusion, connecting with customers and capturing in-depth reviews directly from the field. Each event strengthened our partners’ ability to share verified customer voice across AWS Marketplace and beyond.
Next up:
- AWS re:Invent 2025 (Dec. 1–5, Las Vegas) – Visit our team in the AWS Partner Experience Pavilion to see how reviews power Marketplace visibility.
- CyberMarketing Converge (Dec. 7–10, Austin) – Stop by the PeerSpot booth to connect with our team and learn how leading marketers are using customer voice to drive pipeline and influence buying decisions.
Webinars
Join us for our upcoming sessions designed to help AWS Marketplace sellers and marketers drive measurable impact:
- October 30 at 12 p.m. CT — Suger + PeerSpot: Automate GTM and activate reviews to scale AWS Marketplace growth.
- November 12 at 1 p.m. CT — WhiteBox + PeerSpot: How LLMs interpret and rank customer voice in AI-driven search.
- Mid-December — AWS Marketplace + PeerSpot: A year-end session on how first-party reviews fuel Marketplace visibility and pipeline acceleration.
Tool / Resource of the Month
Customer Choice Awards 2026
Launching in Q1, PeerSpot’s Customer Choice Awards recognize the top technology vendors based on verified customer feedback — not sponsorship or spend.
Each segment will feature two distinctions: Tech Leader and Rising Star, helping buyers see who’s delivering measurable value.