Pearson rebrand scoops five awards at the 2016 Transform Awards in New York
Pearson has won five awards - three golds, one silver and Best Overall Visual Identity - at The Transform Awards, which celebrate transformational brand development, in New York on 26th October 2016.
Pearson won awards in four categories, picking up gold for Best Use of a Visual Property, Best Brand Evolution and Best Visual Identity from the Education Sector, silver for Best Internal Communication during a Brand Development Project and Best Overall Visual Identity.
At the ceremony in New York on October 26th, the judges noted: “With the interrobang as its leading image, Pearson has maintained its crucial link with its literary roots. Yet, the sense of intrigue it has successfully created about the digital future toward which the brand is headed makes it a worthy recipient of the ‘Best Overall Visual Identity’ award”.
Congratulations Becca! Great news
Once again, congratulations to Pearson team!
Well deserved and a massive transformation from the starting point. Onwards and upwards!
Colourful, vibrant and with an inspired logo... I loved working with the new graphics and templates...they invite attention and engagement...making a facilitator's job easier, especially in a virtual workshop! Thank you and CONGRATULATIONS on the well deserved awards.
You did SUCH a fantastic job with this, Becca and team. Congratulations.