Networking 101: Nurture Your Relationships with the Holiday Spirit

Undoubtedly, we are moving towards one of the busiest times of the year… the holiday season. Not only is the fiscal (maybe?) and calendar year coming to a close, you are likely gearing up for the start of 2017. That’s a lot to handle!

In the midst of it all, don’t lose sight of the spirit of the holidays OR your networking goals. They can work together! Your thoughtfulness won’t go unnoticed by your customers, colleagues, and referral partners – they are deep in it, too!

Consider these three tips for keeping the networking spirit alive and well this holiday season:

1.   Adjust your expectations. The last quarter of the year may not be the best time to break any earth shattering goals or implement major business change. Just as you are getting busier, your customers and colleagues are likely in the same boat. Your efforts may be better received at the beginning of the year when all parties are better able to dedicate their full attention. Consider this more of a maintenance phase – we may not be going forward, but we’re definitely NOT going backward.

2.   Be thoughtful. Something as simple as a hand-written note is a small token of appreciation that won’t go unnoticed. Consider who you would like to reach out to and what is an appropriate gift. Ideas like a small discount or gift for customers and active referral partners, or a holiday party for your employees go a long way. People like to feel appreciated and will remember your loyalty when they make business partnership or purchasing decisions.

3.   Plan ahead. Don’t delay! Gathering, creating, and organizing your “gifts” will take some time. In the busy holiday season, these small gestures can be in lieu of your usual networking practices. Don’t forget to consider your budget and networking goals – the size of your gift should be in line with the person or group. 

Interested in learning more about the nuances of networking? Give us a call at AVMS at 615-348-7768 and we’ll help you get started!