A marketer's guide to chatbots and agents: from generative AI to ROI
After countless conversations at recent industry events and in one-on-one meetings, one message has become crystal clear: 2025 is the year AI moves from promise to practice, but a test-and-learn approach is needed to put this into motion.
We’re living through a seismic technological shift, and marketers are at a pivotal moment. Generative AI isn’t just a buzzword—it’s a transformative force reshaping how we connect with audiences.
Devices are no longer just tools; they understand our languages, see the world through our lenses, and hear the sounds around us. Generative AI is reshaping how businesses operate and interact with people. For marketers like you, this is driving investments in both generative AI tools and new strategic thinking. And for your customers, it’s opening the door for highly personalized, unforgettable experiences that delight and deliver significant value, from search to advertising and beyond.
The way people engage with technology and content has transformed. The attached guide serves as your roadmap for adapting your advertising and SEO strategies—and, ultimately, achieving your marketing goals. It’s designed to bridge the gap between potential and practice, enabling you to harness the power of generative AI to build trust and develop meaningful, personal relationships with customers.
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Why this guide?
This guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new ways through the power of generative AI. You'll find strategies and tangible best practices for extending your brand’s reach through chatbots and agents, refining your SEO and advertising strategies, and leveraging conversational AI-powered tools to build and optimize ad campaigns.
What you'll learn:
- How generative AI is reshaping connections between people and brands
- How to optimize SEO in the era of conversational AI
- How to apply conversational AI in advertising
- How to get more out of your marketing efforts with chatbots and agents
- How to write better prompts and get better results
- How to prepare for the future
Let's dive in together and seize the opportunities that generative AI offers today.
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2moKrupal, you're absolutely right , ROI is crucial. But have you ever considered using an AI agent for online communication, similar to what flonnity.com offers?
Building high-performing global tech teams with Intelligent Automation
2moGenerative AI is redefining how we connect, engage, and build trust with customers. The real advantage lies in using it strategically, not just adopting it.