Latino USA Media, LLC Announces Its Partnership with Black Owned Phoenix Strengthening Our Position as a Leading Voice in the DEI Storytelling Space

Two of Arizona's most trusted multicultural platforms — one rooted in Brown community storytelling, one in Black enterprise and culture — unite to create a combined reach of over 1 million monthly views and 102,000+ engaged members, building one of the most powerful DEI media ecosystems in the state.

Latino USA Media, LLC has formally announced its partnership with Black Owned Phoenix — the powerful Facebook-driven community platform founded by Patrick Keith Williams. This is not simply a business announcement. It is a declaration of purpose.

In a national climate where DEI is being challenged at every institutional level, two Phoenix-based multicultural media platforms are doing the opposite of retreating. We are expanding. Latino USA Media, LLC and Black Owned Phoenix are combining their reach, their community trust, and their storytelling power to create a unified Brown and Black media ecosystem — one that serves the communities mainstream media has historically underserved, and one that gives corporate partners, sponsors, and advertisers direct and authentic access to the most engaged multicultural audiences in Arizona.

This partnership leverages the strengths of both platforms to deepen our collective position in the DEI storytelling space. Together we are not just two platforms sharing an audience. We are a unified infrastructure for multicultural stories that matter — told by the communities who lived them, distributed at a scale that demands attention.

When Brown and Black storytelling platforms unite, the DEI conversation stops being theoretical. It becomes a movement with a platform, a reach, and a community behind it.

Two Platforms. One Unified Voice.

Latino USA Media, LLC has formally partnered with Black Owned Phoenix — a powerful Facebook-driven community founded by Patrick Keith Williams, with over 39,000 members and 495,000+ monthly views. This partnership brings together two of the most trusted multicultural platforms in Arizona under one unified media ecosystem.

What Patrick Keith Williams built with Black Owned Phoenix is extraordinary. In a media landscape that has historically overlooked Black enterprise and Black culture in Arizona, he built a platform that his community claimed as their own — showing up every month, nearly half a million times, to engage with content that reflects who they are and what they are building. That kind of trust and loyalty is the foundation of everything meaningful in media.

Latino USA Media, LLC has spent years building the same foundation in Phoenix's Chicano and Latino communities. Arizona Barrio Stories began as a grassroots effort to document the history of Phoenix's displaced barrios — Golden Gate, Milpas, Campito, Garfield, and others — before those stories were lost forever. Chicano Story Project carries that work forward as a platform for cultural preservation and pride. Latino USA TV brings it all to a national streaming audience through our Roku/OTT distribution partnership with the CTYC affiliate network, reaching over 90 million households.

Together, we are not just two platforms sharing an audience. We are a unified Brown and Black media voice telling the complete story of who Phoenix is — and who America is becoming.

When Brown and Black storytellers stand on the same platform, the stories get deeper, the reach gets wider, and the impact gets real.

The Platform by the Numbers

Our combined ecosystem represents one of the most engaged multicultural media platforms in Arizona:

1 Million+   monthly views across our combined affiliate network

102,000+   engaged members across our platforms

These numbers represent something no advertising spend can manufacture. The people behind these views and memberships are parents, elders, educators, entrepreneurs, artists, and civic leaders who have chosen to invest their time and attention in platforms that speak to their lives. That is not an audience. That is a community. And community trust, built over years, is the most valuable currency in media.

Why Brown and Black Stories Matter — Right Now

We are living in a moment when the value of multicultural storytelling is being debated at the highest levels of American institutions. DEI programs are being scrutinized. Cultural media budgets are being cut. The mainstream narrative about communities of color is shifting in ways that make the work of platforms like ours more important, not less.

Here is what we know: the stories that get told shape the communities that tell them. For generations, the barrios of Phoenix were documented through the lens of displacement and absence — their history filtered, their contributions minimized, their voices heard only when tragedy made them impossible to ignore. The same has been true for Black Phoenix. The richness of what these communities built — their cultural traditions, their civic leadership, their artistic legacy, their economic contributions — has never received the sustained, serious platform it deserves.

That is precisely what Latino USA Media, LLC was built to change. And it is what this partnership with Black Owned Phoenix advances. Arizona Barrio Stories preserves the living memory of Phoenix's barrios before the last witnesses are gone. Chicano Story Project documents our cultural identity with the rigor it has always merited. And now, alongside Black Owned Phoenix, we are covering the full breadth of what Brown and Black Phoenix means — past, present, and future.

This is not content production. This is cultural infrastructure. And in a moment when that infrastructure is under pressure, we are expanding it.

The stories of Brown and Black Phoenix are not niche content. They are the documented truth of a city that has always been multicultural at its core — and a media company in Phoenix has a responsibility to tell that truth.

What This Means for Sponsors and Corporate Partners

For organizations that understand where America is heading, this partnership represents a direct and meaningful opportunity.

The 2025 LDC/ASU report places U.S. Latino purchasing power at $4.1 trillion — the seventh largest economy in the world if measured independently. Black American purchasing power adds hundreds of billions more. These are not emerging demographics. They are the present-tense economic and civic backbone of cities like Phoenix, and their influence on consumer behavior, brand loyalty, and community trust is already reshaping every sector of American business.

Latino USA Media, LLC offers corporate partners something that conventional advertising cannot: authentic, trusted access to these communities through the platforms they have already chosen to invest in. Through our combined ecosystem, partnering organizations gain:

•  Direct connectivity to 102,000+ engaged Brown and Black community members across Arizona and nationally

•  Over 1 million monthly views across verified, community-trusted affiliate channels

•  Original multicultural content partnerships grounded in cultural credibility — not performative inclusion

•  Multi-platform distribution across YouTube, Roku/OTT, TikTok, and Facebook

•  A Phoenix-based media company that knows these communities because we are these communities

The brands that show up authentically in Brown and Black communities now — with consistency, with cultural intelligence, and with genuine commitment — are the brands that will earn lasting loyalty from the communities that are defining the demographic future of this country.

We are not asking for a charitable partnership. We are offering a strategic one.

Phoenix. Brown. Black. And Just Getting Started.

At Latino USA Media, LLC, this partnership with Black Owned Phoenix is one chapter in a growing story. We are developing a documentary project honoring all Tribes across Arizona. Our Celebrating Cultura segment spotlights the organizations and individuals lifting our communities every day. And The Multicultural Brief newsletter is building a national conversation about the health, culture, education, and traditions of Brown and Black America.

We are a Phoenix media company. We are Brown and Black storytellers. We are building something that reflects the full truth of this city and the communities that made it — and we are inviting the organizations that believe in that mission to be part of it with us.

Latino USA Media, LLC does not cover Brown and Black Phoenix as a beat. We are Brown and Black Phoenix — telling our own stories, on our own platform, with the reach and the intention to make them matter.

Let’s Build This Together.

If your organization is ready to partner with the multicultural media platform that Phoenix's Brown and Black communities already trust — we are ready to talk.

Email:   gil@latinousa.live

Web:    latinousa.live

 #LatinoUSAMedia  #BlackOwnedPhoenix  #DEI  #MulticulturalMedia  #BrownAndBlack  #PhoenixAZ  #StorytellingMatters  #CulturalEquity  #PhoenixMedia  #ArizonaBusiness

Gil Bivens  |  President & CEO, Latino USA Media, LLC  |  gil@latinousa.live