I Present You... My Secret To Persuade Target Audience To Install Apps

More and more business invest in their apps development in hope that their target audience engage, us and make the app part of their habit.

Let's look at Tokopedia and BukaLapak, two of the giant e-commerce in Indonesia, as well as Traveloka, one of the giant travel and experience e-commerce in Indonesia. They partnered with government, banks and several credit card and utilities company to make it easier for their app user to pay bill.

Why?

No, it's not that much profit to act as their intermediary. My best guess is, they target is user behavior. You pay your bills monthly so you'll use the app monthly. Once you used your apps, you're exposed to flash sale, display of items and many offer to make you purchase more. App offer direct and repeatable access to customers. Apps then use for loyalty, relationship, accessibility and functionality.

But then what's all that without getting your target market to first get interested and install your apps?

The answer is Universal App Campaign.

There are 2.2 million apps in Google Play Store and for its cousin the Apple Apps Store, 2 million apps. Sadly, not all user who installed the apps are valuable user. Data said that only 6% of user still active after its first use. So, we're talking about targeting the right person.

I admit there are other way to market such as pre-installed app in new android smartphone. Mind that this means you're forcing someone to have your app. This is not efficient and more costly as the smartphone buyer can be the wrong target audience for you. This may end up him/her neglecting or even uninstall your app.

So now let's talk UAC (Universal App Campaign). This is a simple way to explain how UAC work.

In order to use UAC, we need your target audience data. Then Google will distribute your advertisement through its machine learning according to your data and preference. Your ad will end up at various medium such as Google Display Network, Play Store, YouTube, Google Adwords, etc.

It's simple and I believe everyone can do it.

However, efficiency is our unique proposition comparing to other digital marketer. As a digital agency who has lots of experience in different business, objectives and industries, we help make the campaign more efficiency.

Automatic bidding is used for UAC. By combining action, intent and context, we help drive superior ROI for your business. Mind that it can cost $1 (Rp 14500) or more cost per install for an app. However, with several cases we've tackled, we can push down the number, on average, Rp 4,000-5,000 per install!

So, if you're stuck promoting your apps with limited budget, do not hesitate to talk to us. Knowledge is always free. Have a nice day!