#FridayFails - Much Ado About Nothing

My alternative title for this week's story was "The Search Engine Optimization Approach to E-Mail Prospecting", but then I realize that this barely qualifies as a prospecting e-mail.

The example comes courtesy (as is often the case), of Dave Brock. Take a look

===Begin E-Mail

Subject: Consulting in Sales Execution | [company name] <<The good news is that Dave spends a lot of time worrying about sales execution. The bad news--these guys might be prospecting with someone who basically does the same thing (don't take that the wrong way Dave)--so its really offering competitive insights to Dave (not much to worry about, huh Dave) vs. value to their business.>>

Dear David Brock, <<Quite formal, this could be a cultural thing as the company is not U.S. based, so no real demerit points for this.>>

Greetings.

[companyname], has been providing consulting in Sales execution for niche real estate & high-value-tech product companies. <<Relevance to Dave?>>

Its involvement has been in the areas of Sales Organisation, Salesforce, Salesperson Success, Sales Design, Sales Operations, Sales Activities, Sales Planning, Sales Revenues, Sales Engagement, Sales Enablement & Sales Systems. <<Impersonal tone (company as the third person and just a bunch of SEO buzzwords>>

The assignments directly impact actual sales & its successful execution – enhancing customer acquisition, sustaining revenue generation & energising salespersons. <<The bolding is theirs and this is just more stuff>>

This focussed approach in helping businesses to achieve their sales objectives, is executed across industry verticals. <<Still searching for what they are trying to communicate>>

Businesses of all sizes require to undertake sales with a detailed application of – Pricing, Positioning, Proposition, Opportunities, Engagement, Experience, Endorsements, Partnerships, Finalisation, Competition, Revenue Plan… <<More buzzwords, bolded>>

The design of Sales success is in the details of executing it. Aligning Sales to shifting paradigms in the VUCA-environment is a big agenda for all companies. <<This feels like a different story>>

We connect with businesses of varied sizes with [idea they share via twitter] and through articles of interest to businesses-persons / sales professionals across sectors. <<relevance?>>

I will be happy to address your interest in this. Please let know your thoughts and will be great to connect with yourself, on the same. <<Where has Dave expressed any interest in this or what is it that Dave is supposed to be interested in?>>

Thanks and with regards – [contact info]

===End E-Mail

As I said, Dave doesn't have anything to worry about if a consulting firm in sales execution prospects in this manner. In fact, this isn't even prospecting. Its just ego-centric sharing of meaningless information without making any promise or ask.

Why even bother?