Even With 6-Second Ads on the Rise, Some Brands Are Creating Animated Films to Try and Stand Out

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Thor Harris

Thor Harris

Founder & CEO, Percepture

Published Dec 12, 2017

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“Immersive advertising messages delivered in the guise of animated two- to five-minute stories can make complex information palatable,” noted Belk. “The format is excellent for consumer brands that are aiming at entire families."

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