Don't Move Your Data, Move Your Business: Unlock the Power of Your Data with Zero Copy
Salesforce Data Cloud
Data Cloud goes beyond data integration; it unifies entire organizations around the customer.
AI is the driving force behind business transformation, but its potential is only as strong as the unified data that fuels it. Unlocking trapped data in silos via traditional data integration processes – that rely on moving and migrating data – is slow, costly, and limits your agility.
Enter Zero Copy with Data Cloud. This innovative approach eliminates the need to physically move data, providing secure, real-time access to federated data from partners like AWS, Databricks, BigQuery, and Snowflake.
See how Zero Copy can unify all your enterprise customer data and transform sales, service, and marketing operations with a 360-view of our customers.
Maximize Any Data Investment Anywhere with Data Cloud
Curious about how Data Cloud can work with your existing data investments in Snowflake, Databricks, AWS, Google BigQuery, and more? It’s simple: Data Cloud acts as an intelligent activation layer for all your data. Zero-Copy integrations unify your data across data lakes and warehouses, eliminating duplication and delays. That primes your data for action – powering real-time customer profiles, automated actions, personalized experiences, and smarter decisions at scale.
Learn more about:
Discover how Salesforce Data Cloud is designed to connect the full data universe in this article.
Your Zero Copy Questions, Answered
Got questions about Zero Copy? Get answers in this on-demand LinkedIn Live event, featuring a meaty Q&A session.
Discover how to:
- Virtualize and share data instantly with just a few clicks.
- Accelerate insights and actions with real-time data access.
- Deliver trusted, contextual data to your teams while keeping costs low.
- And much more
Watch the Best of Tableau Conference on Salesforce+
Data and Analytics leaders and Salesforce Enthusiasts, you can still experience the data and analytics event of the year on Salesforce +.
Explore how automation, AI, and analytics, backed by a unified data strategy, can transform business outcomes. Plus, don't miss the excitement of IronViz, the ultimate data visualization tournament!
Viz-ualize analytics like never before this curated video list:
- Scaling Agentic AI: Strategy, Best Practices, and Beyond
- Master Consistent Data Governance at Scale Across Data Cloud
- Democratize Executive Reporting with Tableau Next
- Tableau Semantics with Tableau Published Data Sources
- From Data to Action: A Unified Approach
- Optimize your Tableau Connection to Data Cloud
- AI-Powered C-Suite Insights with Tableau
Explore more highlights from the Tableau conference here.
Agentforce Helps Big Brothers Big Sisters of America Change More Lives
Big Brothers Big Sisters of America (BBSA) is changing lives by matching over 60,000 adult mentors (“Bigs”) with children (“Littles”) every year.
The program’s impact is profound: Littles are 20% more likely to enroll in college, 46% less likely to start using drugs, and can earn 15% more in their lifetime. But, despite using Matchforce, BBBSA’s custom match management platform built on Sales Cloud to streamline the pairing process, thousands of littles still waited for a compatible match. Manual reviews by matching specialists slowed the process down. Enter Data Cloud and Agentforce.
With Agentforce and Data Cloud, BBSA can unify Matchforce data and assign compatibility scores for potential matches, allowing matching specialists to focus on a shortlist of ideal matches. The outcome? Stronger and longer-lasting matches in half the time.
“When I heard about Agentforce, I thought right away this could be a solution that goes through our Matchforce information for us, is trained on our decades of research on how to build the strongest matches, and then provides recommendations to matching specialists in a transparent way.” -Travis Gibson, CTO, Big Brothers Big Sisters of America
Read about BBSA’s success here.
Last Chance: Complete the Datablazer Quest to Win Exclusive Swag
Complete the "Get Started as a Datablazer" trailmix now through tomorrow, April 30th for a chance to be one of 50 winners to snag an exclusive Datablazer hoodie. This Quest is an interactive trail offered on Trailhead. You'll discover what it means to be a Datablazer, connect fellow Datablazers to solve data challenges, learn about Data Cloud, and get prepared for your certification on Trailhead.
Winners will be drawn about one week after the entry period ends. You can check your email roughly 7 days after the drawing to see if you've won.
Enter to win here.
Salesforce was Named a Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms
We placed highest in Ability to Execute and furthest in Completeness of Vision. Agentic AI is built on a rock-solid data foundation, and we’re always working to bring trusted, unified data to your human and digital workforce. Learn more here.
Datablazin’ Events
- Agentforce World Tour NYC is happening on Wednesday, May 21, 2025. Learn how to power personalized data-driven agents that take action and drive results 24/7 and experience the latest agent-first innovation for your business–all in one day–for free. Check out the sessions and register here.
- The best of TDX, the developer conference for the AI agent era, is coming to London on June 11–12, 2025. Get ready to become an Agentblazer and dive into Agentforce with two full days, including a developer keynote, deep technical sessions, hands-on workshops, and more. Register here.
- Connections 2025, the can’t-miss event for marketers, is coming to Chicago and Salesforce, June 11–12, 2025. Be inspired, connect with peers, learn from experts, and build the skills to grow stronger customer relationships. Register here.
- Webinar: “Unleashing Agentforce with Unified and Trusted Data.” is now available on demand. Gain firsthand insights from Salesforce customer and CIO of Transcend, Brian Glass. Watch it here.
- LinkedIn Live Session: “Govern Data and Metadata at Scale,” is available to replay. Learn how to ensure your unified data remains consistent and well-governed at scale, across ALL the places it's used—whether for agents, analytics, segmentation, or beyond. Watch it here.
Datablazin’ Readings and Resources
Here’s what we’re digging this month.
- Check out our latest RAG Guide by Reinier van Leuken, PhD, for practical tips on powering Agentforce with structured and unstructured data.
- Discover how to consume and action Data Cloud data in Chapter 11 of Hands-On Salesforce Data Cloud from O'Reilly and Salesforce, where you'll learn to build calculated, streaming, and real-time insights that transform your data into actionable results.
- Dive into our use case library of 36 real-world applications to learn how Data Cloud drives growth, boosts efficiency, and seamlessly integrates with your data lakes and Salesforce apps – all to help revolutionize your business.
- Explore the Data Cloud Resource Hub to learn more about Data Cloud and access resources to empower your data journey with on-demand events, webinars, product demos, guides, and reports.
- Visit the Datablazer Hub to prepare to drive productivity and growth with AI and agentic AI built on a strong, unified data platform.
Are you doing something new with your data? Let us know in the comments. We read every comment and may feature your use case in a future newsletter.