Creating Immersive Experiences
As humans we crave, as a basic need, connection through interaction with other humans... we were just designed that way. Connection creates an emotional sense of fulfillment on many levels. Understanding that basic need, we spend a lot of time at Mitsch Design thinking about connection and immersive experiences as they have been key to our successes.
Immersive experiences show up in many forms. For our staff, we working through architecture/design/furniture solutions immersively with our exclusive 4D design process. To be able to look at a ceiling feature in 4D & virtual reality allows for better decisions earlier and confidence that we truly understand at a deeper level. We send all of our staff to a leadership and personal development training for 2 weeks. The difference it is immersive and interactive not just a classroom training. It is meant to dial up emotions and provide understanding to their and others emotions and provide the feeling of empowerment. For our clients immersive could be us running through a closed eye visioning narrative. We help them dream/vision about their project and the satisfaction they feel being in it completed before their project starts. A client of ours gathers their workforce and claps for their guests when they arrive at their showroom. I am sure you could imagine the emotions you would feel having a couple hundred people clapping for you. I could go on and on with examples but what I am pointing out is these immersive experiences all do the same thing they create emotions like satisfaction, joy, confidence, etc.
Click this link to view fly-through video
The link to the video above is another way we are helping, in this case, our multi-family clients create an emotional experience with their perspective residents. Yes, a fly-through of computer generated spaces is nothing new to our industry. However, we push the creativity to connect to emotions as the video package comes together. Cinematics, music scores, creative camera panning are a few of the extra steps we take to dial up the emotion, different from other rendering houses. Our goal is to take that potential resident and create an immersive emotional vision for them putting thier mind in their new home. Think about the way you felt walking out of that movie theatre when they guy gets the girl or the hero saved the day...pure emotion and a desire to think and talk about it with others. This is our goal here as well.
We create these visualization tools for office building owners focused on attracting and retaining tenants, facilities managers seeking approval of the C Suite or boards of directors, and developers seeking investors or municipal RFP award for example. I should mention that we produce 100% of the video in house as we invest in our selves to better support our clients. If you are curious about our rendering services, immersive process or 4D / virtual reality feel free to send me a message or email me at:
kcole@mitschdesign.com
