Consumer Behavior in The New Normal
When we’re not sitting on Zoom calls, foraging for supplies, or fretting about health or finances, our thoughts turn to what life will be like when the madness subsides. We’ll probably witness significant changes in how we relate to others (no more handshakes?), how we work, how we play, and certainly how we consume.
The pandemic will change our world for years after the virus disappears, causing consumers to rethink their purchase decisions (both large and small). Marketers will need to respond to life in The New Normal.
To read more, please visit my Forbes column: https://www.forbes.com/sites/michaelrsolomon/2020/04/13/consumer-behavior-in-the-new-normal/#4fcd62e45da3
Archstone Law Group P.C.•670 followers
5yInteresting read - thanks Mike!
Olive Foundation•102 followers
5yfollow、forward、read and like~ change is inevitable in history.
Coal City University, Enugu•3K followers
5yAnother excellent piece. I'm feeling this deep in my marrow. Dr Charlotte Carey Finola Kerrigan Robert Ebo Hinson I'm particularly taken in by the line up under #gratification in The New Normal most of which point to the #creativeindustries: · Cannabis/alcohol · Meditation/mindfulness/wellness · #Gaming and #e-sports, Board games · Gardening supplies · Home fitness/Peloton Smaller packages · #Publishing · #Online education · #Streaming video/5G · #Online_cultural_events (music, religion, art, travel, etc.) · #Virtual makeovers · Athleisure styles Thanks for sharing Prof