A campaign that generated 30x ROI in two weeks (plus Foxglove’s $40M Series B & Ramp's $32B valuation)
Bessemer Venture Partners
For the entrepreneurs who want to build revolutions of their own.
An ‘unscalable’ campaign that generated 30x ROI
Last month, the team at Seam AI launched an unscalable campaign that produced $120k in pipeline in two weeks. How did they do it?
- They created a list of 20 dream ICP accounts
- They sent 20 physical gift boxes to them
- Each box contained a handwritten note and Seam’s merch
“At Seam AI, our product automates huge parts of SDR work,” says Mikhiel Tareen , Co-Founder & COO. But it doesn't replace great SDRs.” Their framework is simple—automation drives always-on, signal-based volume, while SDRs focus on creative, personal, low-volume outreach at high-value points in the funnel.
Their takeaway echoed what we’re seeing across many early GTM teams: the best results come from pairing smart automation with thoughtful, targeted human outreach.
Read more, in Mikhiel’s words, here.
In case you missed it
📈 Bessemer joins Ramp’s latest $300M round. The AI-powered fintech platform reached a $32B valuation in a powerful new funding round as the company accelerates its mission and provides all-in-one financial operations for businesses everywhere. Read more.
🤖 Bessemer leads Foxglove’s $40M Series B. The company is redefining the infrastructure layer for today’s robotics innovators. Their product empowers teams to accelerate robotics development and deliver reliable autonomy faster, whether operating small fleets or scaling enterprise deployments. Read more.
👩💻Bessemer leads dltHub’s $8M seed round. Meet the leaders of this team that’s on a mission to make data engineering as accessible, collaborative, and frictionless as writing Python itself. Read more.
🇮🇳 How AI is reshaping India’s IT industry. India’s $264 billion IT sector has long been the world’s technology backbone. Learn how AI is drastically reshaping its foundations in our new roadmap. Read more.
🔥 An inside peek at our fireside chat. Bessemer recently hosted a fireside chat between BVP Operating Partner Tony Rodoni and ClickHouse CRO Kevin Egan on all things GTM and AI—top takeaways included how to move upmarket and how to sell through users. Read more.
🗣️ Best practices for building voice agents. In this session of Research to Runtime, Bessemer's Talia Goldberg and Bhavik Nagda sat down with ElevenLab's Voice Agent Lead Jozef Marko to talk about what it takes to build solid voice AI products. Watch now.
This was a preview of ICYMI, our biweekly newsletter of the latest news in tech and AI for early stage founders.
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This is a masterclass in early-stage GTM. The truth is: unscalable moves are often the only moves that create asymmetric returns. As a founder building FlashLeak — an AI-driven cultural-intelligence and media marketplace — we’ve learned the same lesson firsthand: The fastest traction comes from precision ICP targeting, not blasting the universe The highest-value partners respond to personalized, high-touch outreach, not generic funnels The strongest pipeline is built by pairing AI automation with human storytelling, just like Seam AI And the biggest leaps happen before anything is “scalable” What I love about this example is how it reinforces a reality many founders miss: Unscalable = unfair advantage, if you execute with intention. We’re applying a similar playbook with FlashLeak, especially as we prepare our upcoming raise — combining AI, media infrastructure, and marketplace dynamics in a space where incumbents aren’t innovating. Always appreciate when Bessemer surfaces GTM tactics that actually drive outcomes, not theory. 🔥 (Open to connecting with investors curious about frontier media, AI verification systems, and new marketplace behavior shifts.)
I'm so honored to be amongst the first to comment on this ground breaking milestones achieved by the Bessemer. I hope one day they'll also run a seed round for Lauritalk App by Luminix. Congratulations And well done Bessemer Venture Partners