Bind Bites #9

Welcome to the ninth issue of Bind Bites! 💌

In this edition, we'll be covering:

• New Features in Product Studio.
• A recent case study on increased blog-to-shop traffic.
• Recap on Bind Media's Google event.

🤓 Estimated reading time: 2 minutes, 35 seconds.

Let’s dive in.👇

🚀 Paid Media.

Google Merchant Centre Introduces New Features in Product Studio.

Author: Honey Guofutali - Senior Paid Media Manager.

Merchant Centre has been rapidly rolling out new features in its Product Studio, with the most recent updates including:

• Scene generation (i.e. using text-to-image prompts to place products in specific settings)
• Background removal (i.e. strip away cluttered or non-compliant backgrounds) 
• Image animation (i.e. turn a static shot into a looping video, eligible for placements such as YouTube Shorts)

Given customers’ increasing preference for lifestyle imagery and animated content, the new features in Product Studio can help businesses reduce the cost and time of asset production, particularly for animated content. Animations specifically are often more costly to produce, but they are essential for unlocking placements on popular video channels such as YouTube.

Finally, Google has reported that improving product image quality can have a direct impact on CPCs and CTR. As such, we believe that the new Product Studio features can be a game-changer for brands’ feed optimisation and performance.

🧠 Conversion Optimisation.

Croq la Vie case study.

Author: Eloise Langan - Senior Conversion Optimisation Executive.

Croq la Vie, a premium pet food brand, had strong blog traffic and plenty of engaged readers… but very little of that interest was translating into purchases. On paper, the content looked like it was doing its job. But really, users were getting stuck between learning something new and knowing what to do next.

By combining analytic research with qualitative insights, three things became clearer to us:

• Readers weren’t being signposted to the right products.
• Navigation was confusing (especially dog vs. cat journeys).
• Product pages didn’t provide enough reassurance for first-time buyers.

The fixes weren’t huge, radical redesigns. They were small, prioritised changes, like: clearer CTAs in blog content, better journey separation, and stronger reassurance on product pages.

The result was:

• Blog-to-shop traffic increased by 200%.
• Transactions saw a 10% year-on-year uplift.

This was due to the team understanding why users were stalling.

(Read more about it here!) 

🗞️ Bind News.

Event at Google HQ.

As you might have seen, Bind Media hosted a B2C & eCom Marketing Roundtable Event Google HQ.

Thanks to all our wonderful speakers: Oran Gyves - Account Manager at Google, Amo Sokhi - Managing Director at Polaris, Tom Bowden-Green - Senior Lecturer in Marketing within Bristol Business School at UWE Bristol, Bexley Terrell - Creative Strategy Director at Bind Media. 

Shoutout to our panellists: Grace Bethell (ex-Lush), Dermot Kelleher (heycar) and Lillia Dikova (Amazon).

We're planning another event in September, so keep your eyes peeled... 👀

Google Premier Partners.

Bind Media has once again been re-awarded Google Premier Partner status - placing us in the top 3% of agencies in 2026.

What does this mean, though? Aside from the recognition of being experts in our field and the ability to forge new client relationships that grow and perform well over time:

🧠 We get direct support to better understand upcoming industry changes and highlight opportunities that will impact our clients - and the ability to chat directly with the media & measurement product teams at Google.

🧪 Access to Betas, meaning our clients are able to get a head-start on features that often go on to develop best practices and shape the future of advertising.

🎤 A partnership that allows us to receive exclusive invitations to events and the ability to run our own alongside Google.

That's all for now!

PS. If you have any topics you'd like us to dive deeper into, feel free to leave a comment!