Are Banks Missing the Mark on Message?
Sam Kilmer
Advisor to fintechs, investors, banks, and credit unions at Cornerstone Advisors. Business grower, public speaker, facilitator and writer. Creator and host of Fintech Hustle podcast and contributor to GonzoBanker.
I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment.
Strategy #5 on the list was: “You may need to make more money.” (Well yeah.)
The email annoyed me for two reasons:
- I’m winding down the end of a mortgage where the down payment was made three presidents ago. The sender knew that. That’s lame delivery.
- The article offered no way to respond, interact or share. Just two pages of buzzkill. That’s lame content.
According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing is future ready. And it was 64% when the question was asked a year ago. Delivery may be THE current reshaping project for most right now, but with the industry more competitive for customers' attentions, content cannot be neglected. Delivery + Content = Message
Read on for more here including the findings of a Future Ready Marketing poll and the SO WHAT....3 tips on how banks can improve the message right now.
Let me know what you think about it.
GonzoBanker: Are Banks Missing the Mark on Message?
https://gonzobanker.com/2018/01/banks-missing-mark-message/