360 Immersive Service Offering-Content Creation

Let's talk about content creation. When we’re creating virtual reality, how many different ways are there that we can do that, and what are the differences; the pros and benefits for example, of choosing one way of creating content versus the other? How do we take your safety training goals, and transform them into a reality?

Well, to answer that, first we need to have a conversation about content creation. When a client comes to us, we first go through in the consultation phase of the project, to assess their needs. We explore all of the different types of content creation, including the different types of either virtual reality or augmented reality, and even traditional, 3D simulation. But once we get through that, then we create that roadmap that will lead us to the perfect solution.

 But, going back, let’s talk about what the different types are. So, there’s virtual reality. But virtual reality isn’t just virtual reality. It actually comes in a couple different flavors. So, there’s computer-based VR simulation, and that if you think about it is somewhat of a gamification of a training process or procedure, and it kind of feels real but you can tell that it’s somewhat like a video game.

And like being in a video game, you would recognize everything and feel as though you’re in the experience. And like in a video game, a lot of times in the simulation you can move around, and interact. You can explore, you can make mistakes, and in some cases bad things can happen. And that’s computer simulation. If you can imagine it, we can create it.

The other alternative is Live 360 video, or what we call live experiences. So, it’s real people, real uniforms, real processes and procedures. And it’s really efficient to create these because you’re capturing simulations that you probably are already doing in the training room, but you capture it now so that you can replicate it and duplicate it. But it is also what we call being "on the rail." So, if we have the camera go over here in a simulation, you can't go somewhere else. Whereas with VR simulation, on the computer-based side, a lot of times you can. You can go over there and explore. You can go to another different spot in the experience.

 So, each one of those particular techniques that fall under the umbrella, or the term virtual reality, have their benefits and their advantages, and sometimes their disadvantages.

 The other type of content is augmented reality. Now, with augmented reality we take the environment, and we overlay it with an image or animation. If I had either an AR headset, or my phone, or my tablet and I could literally pin something onto a table, or anything else. And then, I could experiment, I could learn. I could look at how something pulls apart if it’s maybe an engine or a piece of machinery, and I can understand without going back to the technical manual how it all comes apart, so that I’m far more efficient. So, kind of what we've seen with Pokémon Go or with Snapchat and different applications like that. That is augmented reality, but we like to think of it as more serious – for adults. Augmented reality for professionals.

 And so, the difference between VR and AR is that AR layers that additional information and graphics and animations over the environment. I’m still looking out and I’m looking at the environment I'm in, where with VR it replaces my reality. In Augmented Reality, it augments my reality.

 And, they both have some great advantages, but there’s one other. And that’s just traditional computer simulation, computer modeling where you watch it on a screen, or you watch it in a PowerPoint presentation. We’ve done that for 20 years. And it still has its place. In all of this new technology, it has its place.

 But here’s the one thing to consider when you’re looking at working with us, is that we’re not a one trick pony. We work with virtual reality in all of its flavors. We create content, augmented reality and of course we create 3D content, and 3D simulations. That gives us a real robust service offering when it comes to helping our clients understand how they can use the new technology, and then actually create it for them. 

 We hope that this makes it all a lot easier to understand, and explains some of the areas that we are assessing when working with you as a client. We discover what your situation needs, what your team needs, and then we’re able to pick the right solution for your particular situation, because we can create anything that you need in order to solve that problem.

If you want to learn more about how we’re using virtual and augmented reality, plus other traditional technoloy to help you meet your safety training needs, you can follow us on YouTube, Facebook, Instagram, Twitter, and LinkedIn. This is 360 Immersive.

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