Toyota's innovative in-car fragrance system for a sensory experience

TVS Motor’s Norton Showcases Brand Resurgence and New Models at EICMA 2025 Milan, November 4, 2025: Norton Motorcycles, a subsidiary of TVS Motor Company, unveiled its bold brand resurgence strategy at EICMA 2025 with the launch of four all-new models – Manx R, Manx, Atlas, and Atlas GT. The event marks a new era for the legendary British brand, backed by over £200 million investment by TVS in Norton’s state-of-the-art Solihull facility. The company also introduced a new Norton logo, symbolizing its evolution while staying true to its heritage. The new Manx R superbike, powered by an all-new 1,200cc V4 engine producing 206 hp and 130 Nm torque, represents Norton’s blend of luxury, performance, and innovation, featuring carbon-fiber components, Marzocchi semi-active suspension, Brembo Hypure brakes, and an 8-inch TFT display. TVS Chairman Sudarshan Venu said the Norton resurgence demonstrates the synergy of British craftsmanship and Indian engineering excellence, emphasizing a long-term plan for global expansion across 200+ showrooms in the UK, USA, India, and Europe. With a 25% workforce increase and focus on innovation, Norton aims to reclaim its position as one of the world’s most desirable motorcycle brands. TVS Motor Company Disclosure: Not a recommendation. Shared for informational and educational purposes only. Follow for: Auto & mobility updates, corporate launches, and financial insights. #TVSMotor #NortonMotorcycles #EICMA2025 #ManxR #AtlasGT #Superbike #Innovation #EngineeringExcellence #MotorcycleNews

Last week Toyota Motor Corporation unveiled a new brand strategy. All automotive offerings have been restructured into five distinct brands. More details, plus concept cars, will be exhibited at the Japan Mobility Show 2025 (JMS) in Tokyo beginning next week. https://lnkd.in/g5WqZF39

Audi Concept C Nears Production: A Street-Legal Glimpse at Audi’s Future Electric Sports Car Concept C is already street-legal and hinting at a production EV by 2027. It blends clean design, performance, and a new era for Audi. Audi’s Concept C is turning heads well before it hits showrooms. Revealed earlier this year and now seen on public roads with official license plates, this street-legal concept offers a real-world look at Audi’s next-gen electric sports car. Built on a fresh platform shared with Porsche under the Volkswagen Group umbrella, the Concept C carries a rear-mounted electric motor and battery pack positioned behind the seats. This layout lowers the center of gravity and balances weight for the sort of agility Audi sports cars are known for. The design is a nod to classic Audi and Auto Union icons but with a sharply modern twist. Drawing on the shapes of the TT, R8, and the historic Auto Union Type C racer, its smooth, taut surfaces blend exotic flair with everyday usability. The retractable hardtop roof shifts it seamlessly between coupe and roadster forms. Inside, Audi embraces “radical simplicity.” A fold-out digital display hides when not needed, while tangible controls provide a tactile response Audi calls the signature “click.” Materials and finishes are focused yet luxurious, supporting an intuitive driving experience with as little distraction as possible. Audi targets 2027 for production, promising this concept’s bold design and thrilling dynamics will carry through. Powertrain details remain under wraps, but expect both rear-wheel-drive and all-wheel-drive Quattro variants. The Concept C sketches out Audi’s statement of intent, a clean-sheet EV with clarity of purpose, cutting-edge tech, and a nod to history that signals a new chapter in performance and design.

🚨 Looks like MERCEDES is about to bring back OLD CONCEPT CARS. Mercedes has unveiled its Vision Iconic showcar, which is representative of what the company's future EV design language will be. Mercedes says it is inspired by the automotive design of the 1930s, with sculptural flowing lines and a touch of Art Deco. "With groundbreaking innovations such as neuromorphic computing, steer-by-wire, solar paint and Level 4 highly automated driving, along with state-of-the-art technology, we are setting new standards for the electric and digital age. This beautiful vehicle is a testament to our commitment to making the mobility of tomorrow a reality today." Mercedes says it is currently researching "wafer-thin" solar modules that could be applied to the body of electric vehicles, allowing the Vision Iconic to draw extra energy from the sun and boost range. Mercedes claims that an area of 118 square feet—which the company says covers the surface of a mid-size SUV—could help add up to 7,450 miles of range per year in ideal conditions. According to Mercedes, this photovoltaic-active surface is easily recyclable, doesn't have any rare earth metals, and can even generate energy when the car is turned off. Mercedes also says: "With automated driving, the role of the car's interior is evolving. Vision Iconic offers a glimpse into this future, characterized by lounge-like comfort and an entirely new experience of hyper-analog and digital luxury. The interior of Vision Iconic redefines automotive elegance through an opulent Art Deco-inspired composition of the finest craftsmanship and exclusive materials. The key highlight of the instrument panel is the "Zeppelin" floating glass structure – a sculptural form that reveals a captivating interior of artfully designed details and a refined interplay of analog and digital instruments." Follow Oladejo Emmanuel for more. Cc: Mercedes Benz, Sawyer Merritt/X

Color preferences in cars are surprisingly conservative — most consumers associate: 🌈 • Black → luxury, power, executive class (think Mercedes S-Class, BMW 7 Series) • White → purity, modernity, and cleanliness (especially post-Tesla era) • Grey/Silver → neutrality, professionalism, low-maintenance elegance • Dark Blue → trustworthiness, sophistication, and subtle individuality Also let’s not forget about the fact of manufacturing efficiency? 🏭 But is kiling “good design feel” worth it?! My answer is no! 🤓🚗 #automotive #cardesign

Brand Wars: Toyota & Honda Edition. Few rivalries in the automotive world are as enduring—or as fascinating—as the one between Toyota and Honda. Both are Japanese powerhouses with global reputations for reliability, innovation, and efficiency. Yet, despite sharing similar values and origins, their paths and brand identities have diverged sharply, fueling decades of competition across markets, technologies, and philosophies. Humble Beginnings, Different Philosophies Toyota was founded in 1937 by Kiichiro Toyoda as a spin-off of his father’s loom manufacturing company. From the start, Toyota focused on mass production and process efficiency, inspired by American manufacturing methods but perfected through its own Toyota Production System (TPS)—a revolutionary approach that emphasized lean production and continuous improvement (kaizen). Honda, on the other hand, began later in 1948, founded by Soichiro Honda, a charismatic engineer and risk-taker. Honda started with motorcycles, emphasizing engineering excellence and performance. This DNA carried into its cars: Honda built its reputation on innovative engines, sporty handling, and a more driver-centric approach. Thus, from the beginning, Toyota represented precision and reliability, while Honda embodied innovation and spirit. Engineering Ideologies Toyota’s Strengths: Toyota became synonymous with durability and practicality. Cars like the Corolla and Camry became global best-sellers due to their dependability, low ownership costs, and mass appeal. Toyota also pioneered hybrid technology, launching the Prius in 1997, long before sustainability became mainstream. Honda’s Edge: Honda’s strength lies in its engine technology and driving dynamics. Its VTEC engines in the 1990s redefined small-car performance, and models like the Civic and Accord earned cult followings for their balance of fun and efficiency. Honda’s engineering ethos often prioritized innovation first, production second—a contrast to Toyota’s process-first philosophy. Global Expansion and Market Positioning Both brands expanded globally in the 1970s and 1980s, particularly in the U.S. market, where the competition became fierce: Toyota capitalized on its mass-market appeal, offering a wide range of models and establishing luxury brand Lexus in 1989 to challenge BMW and Mercedes-Benz. Honda focused on quality over quantity, maintaining a smaller lineup but with consistent hits. Its luxury arm, Acura, launched in 1986, became the first Japanese premium brand in the U.S. By the 2000s, Toyota had outpaced Honda in volume, becoming the world’s largest automaker, while Honda held a stronger brand loyalty among enthusiasts and younger buyers. Innovation Wars: In the modern era, the rivalry has shifted from gasoline engines to green technology and mobility innovation: Toyota continues to lead in hybrid and hydrogen fuel cell technologies (e.g., Prius, Mirai) but has been . To continue reading. Visit medium.com/@tindeseyi

🚧 𝗗𝗲𝘀𝗶𝗴𝗻. 𝗥𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 𝗔𝗻𝗱 𝘁𝗵𝗲 𝗚𝗿𝗲𝘆 𝗠𝗮𝗿𝗸𝗲𝘁. A product often finds its way into the 𝘨𝘳𝘦𝘺 𝘮𝘢𝘳𝘬𝘦𝘵 not because it’s cheaper — but because 𝗶𝘁𝘀 𝘀𝗮𝗳𝗲𝘁𝘆 𝗮𝗻𝗱 𝗿𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗲𝗿𝗲𝗻’𝘁 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝗹𝗲𝗱 𝗮𝗱𝗲𝗾𝘂𝗮𝘁𝗲𝗹𝘆. When design overlooks reliability, the entire ecosystem is at risk — the user, the brand, and even the market perception. Think of a race car 🏎️ — it’s built for extreme speed, but if its safety isn’t engineered to match that performance, it becomes a threat not only to the racer and the audience, but also to the 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗲𝗿. The same holds true for any product. Reliability is not an 𝘢𝘥𝘥𝘦𝘥 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 — it’s a 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲. #EngineeringDesign #Reliability #ProductDevelopment #QualityEngineering #BrandTrust #Automotive #Automobile

𝐓𝐡𝐞 𝐚𝐫𝐭 𝐨𝐟 𝐮𝐧𝐝𝐞𝐫𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠: 𝐕𝐚𝐥𝐮𝐞-𝐚𝐝𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬 𝐎𝐯𝐞𝐫 𝐏𝐬𝐞𝐮𝐝𝐨-𝐌𝐨𝐝𝐞𝐫𝐧𝐢𝐭𝐲 In today’s automotive landscape, new cars often fall prey to “pseudo-modernity” – features and designs that look modern but lack real innovation or practical value. This trend risks prioritising style over substance, leaving consumers with flashy but hollow experiences. Examples? 👉 Gloveboxes operated by touchscreen 👉 Electrical door handles What if we shifted the focus back to authentic innovation? Imagine cars designed with genuine improvements in performance, safety, sustainability, and user experience – not just superficial gimmicks. The industry should ask itself: Which features truly add value? Are we meeting real consumer needs or just chasing trends? How can we combine modern technology with reliability and usability? Consumers increasingly seek authenticity and meaningful innovation. The future belongs to manufacturers who embrace this mindset and deliver cars that are not only modern in appearance but also genuinely better to drive and own. Let’s move beyond pseudo-modernity and build the next generation of cars that truly matter. #AutomotiveInnovation #Authenticity #UserExperience #Sustainability #CarDesign #FutureOfMobility

BMW just confirmed its boldest design overhaul in decades Every model including petrol, diesel, hybrid and electric will soon adopt the new Neue Klasse design language starting with the iX3. BMW’s design chief Adrian van Hooydonk said it clearly, “We have to do it across the range.” This isn’t a facelift, it’s a complete design revolution. Mike Reichelt, Head of Neue Klasse, told Autocar that sticking to the usual LCI updates would make current cars feel like an old portfolio. Instead, BMW will introduce mid-cycle redesigns so significant that they’ll look like all new models. Over 40 models are expected to launch by 2027, most of them not new generations but so extensively updated that they’ll feel brand new. The iX3 sets the tone with • Slimmer kidney grilles and cleaner, more sculpted surfaces • A horizontal light signature replacing chrome • Four eye headlights forming BMW’s new face • A minimalist upright stance inspired by the 1960s Neue Klasse Inside, expect the new iDrive X central touchscreen, the Panoramic Vision projection display that stretches across the windscreen, and BMW’s advanced Heart of Joy computing system that integrates next generation driver assistance and digital features, even in combustion models. Adrian van Hooydonk says this move brings BMW back to its roots, with designs that are modern, timeless and unmistakably BMW. It’s not evolution, it’s reinvention.

The "0 α" is another concept car that Honda has debuted at this year's Tokyo motor show. It marks the third entry in the brand's all-electric 0 Series design studies. Aimed at first-time EV buyers and "those prioritising a smart lifestyle", the "alpha" is set for production in 2027, focusing mainly on Japan and India. Taku Fukui, the project leader for the car's exterior design, is said to have travelled to India for local research, even visiting young households that work in IT companies... #cardesign #automotivedesign #transportationdesign #honda #conceptcar