How to boost affiliate profits with Customer Lifetime Value

Softconversions are great 💯 for B2B, low conversion industries, boosting the algo a little and to get a better funnel unterstanding. BUT soft conversion can also mess with your campaigns. One of the biggest dangers is soft conversions + Pmax ❌ If you don't watch out, soft conversions will push Pmax to spend more on display and youtube. Why? Because it's easier for Google to get traffic and more soft conversions from there. You send the wrong signals and you'll burn through budget. So always monitor closely if you use soft conversion on Pmax. #ppc #googleads #pmax

⚠️ Most SaaS companies are drowning their conversion rates. Last month, we audited a B2B SaaS company. Their ads were perfect. Their product was solid. But their trial-to-paid conversion rate was 6%. After 90 days of systematic optimization, we got them to 18% 📊 The truth? Most SaaS founders obsess over getting more signups when they should be obsessing over converting the ones they already have 🙌 Swipe through to see the exact 90-day framework we use to double trial-to-paid conversion rates 👉 #SaaSGrowth #ConversionOptimization #SaaSMarketing #B2BSaaS #GrowthMarketing #CRO #SaaSFounders #DigitalMarketing #AimersAgency

Mistake #5: No Automation If you’re still manually following up—you’re losing sales in your sleep. 90% of affiliate conversions happen after the first interaction. Without email or SMS automation, your funnel ends too early. The $7 LTO Funnel in a Box runs follow-ups for you. It nurtures, educates, and invites—while you focus on content. Let automation do the heavy lifting. Build a system that sells even when you’re offline. #Automation #Systemeio #AffiliateMarketing #EmailMarketing #SalesFunnel #DigitalProducts #PassiveIncome

Running Ads Without a Game Plan? That’s Why You’re Stuck. You don’t need more ad budget. You need a system that works — starting from your ICP, to the right channel, to a follow-up flow that actually converts. I created a 12-point B2B growth checklist that fixes the leaks and multiplies your ROI — built for founders who are done guessing. Type “checklist” and I’ll drop it in your DMs Follow for more founder-focused B2B tips. Stop burning cash. Start building predictable pipelines. . . . #Digitifyou#B2BMarketingTips #MarketingForFounders #DigitalMarketing#B2BLeads #ScaleSmart #MarketingThatWorks #PerformanceMarketingStrategy #B2BPlaybook

If your website is getting traffic but not conversions this is for you. You might think your website is doing great because the traffic numbers look good. But if those visits aren’t turning into leads or sales, there’s a serious disconnect between what you’re showing and what your audience understands. That’s exactly where Heatmaps come in A heatmap shows: > Where visitors click and scroll > How long they stay on each section > Which parts of your page actually grab attention Our go-to tool? Hotjar. We use it for our clients (and ourselves) to understand real user behavior and make data-driven improvements that boost conversions. Just install the free version, connect your site, and within days, you’ll see what your users are doing not just what you think they’re doing. Stop guessing. Start analyzing. Your next conversion boost might be one heatmap away. #B2B #B2Bsales #MarketingTools #WebsiteOptimization #HeatMap #HotJar #Digitalmarketing

How to save $120k lost revenue by cleaning a customer list When you’re starting your ecommerce business, you do everything to get things moving. I know because I did it myself in 2020. I begged, stole, borrowed that first sale by any means necessary. And nothing beat the feeling when it came. Okay, it was half price, to an old work friend who probably didn’t even need it, but still. However, once things got moving, it was obvious this wouldn’t cut it anymore. That big old prospect list I farmed from some dodgy agency was causing more problems than it’s worth. It was getting: -Low sales -High unsubscribes -Spam complaints rising -Deliverability, reputation and brand, all suffering because of it Poor deliverability means revenue-generating emails never reach customers: -Failed promo campaigns -Lost customers from checkout abandonment -Disconnected upsells And, down the chain: -Lost repeat purchase revenue -Referral revenue (satisfied customers refer others) -Loyalty program engagement decline If we lose even 20% deliverability on a list of 5,000 customers with an average order value of $75, we're leaving thousands on the table. A conservative total of $124k annually. So, we cleanse. This is the process: 1. Fire up your ESP (I use Klaviyo) 2. Filter out non-personal email addresses (e.g. anything starting with help@, hello@, contact@, support@ - you know the drill) 3. Place a strict rule to flag anyone who hasn’t bought anything 4. Put them into another segment, tracking their opens with an unsubscribe trigger TL;DR if they’ve not bought or opened anything for 180 days, they’re automatically kicked off the list. This is a very simple system that I use to protect the brands I work with from revenue lost from a decayed list.

Pouring water into a bucket with holes is pointless. That’s exactly what happens when you ignore funnel leaks. Leads come in. But where do they go? Some drop off at the landing page. Some click “add to cart” but never checkout. Some open your email but never buy. If you’re not fixing those leaks, you’re losing money daily. How to plug funnel leaks: - A/B test landing pages. - Add reminders for abandoned carts. - Shorten your forms. - Make CTAs crystal clear. Fix the leaks, and the same traffic brings double results. #funnelstrategy #digitalmarketingtips #salesfunnel #conversionrate

YouTube Ads aren’t just for B2C—B2B advertisers are seeing significant improvements in search performance and lower cost per lead by integrating video campaigns. Discover how video can drive B2B conversions via Search Engine Land. https://bdousa.com/42V7D0Z

Stop losing your best buyers in the “dark funnel.” We just published a new Frekwency guide to Website Visitor Resolution—how to turn anonymous traffic into pipeline with first-party identity, real intent scoring, and instant outreach. In this post you’ll learn: -What visitor resolution actually is (and isn’t) -Why match rate ≠ ROI—and what to measure instead -How Frekwency + REACH book meetings from existing traffic -A 30-day pilot you can run to prove it If you’re investing in content and paid, this is your fastest lever for qualified demand. 👉 Read the blog: https://lnkd.in/gcSjhwY3 #️⃣ #B2BMarketing #ABM #DemandGen #IdentityResolution #FirstPartyData #RevOps #MilwaukeeMarketing #Frekwency #REACH

Most B2B content still focuses on traffic. But page views alone do not build pipeline. Our latest blog explores how to create a content strategy that connects marketing to revenue. It covers how to map buyer journeys, audit existing assets, and use CRM and RevOps data to measure what really drives growth. Read the full post here: https://lnkd.in/g_h6vRmV #DigitalScouts #B2BMarketing #ContentStrategy #RevenueGrowth #PipelineMarketing #RevOps