We unveiled our ambitions for the #MICE sector under Tourism 2040 — the long-term roadmap to drive the next bound of quality tourism growth for Singapore — at the Tourism Industry Conference 2025. With the global MICE market set to double in value over the next decade and Asia Pacific driving this growth, #Singapore is well placed to capture a larger share of this high-value segment. STB aims to grow MICE tourism receipts threefold by 2040. Key initiatives to accelerate our growth towards becoming the World's Best MICE City include: 🏗️ STB is studying the development of a new MICE Hub in Singapore's downtown district that can leverage synergies with existing MICE venues and attractions in the city to enrich the MICE visitor experience. 🤝 A partnership inked with Singapore Business Federation to scale up our local trade associations' capabilities to bid for and host world-class events in Singapore. 🚀 The new Business Events Inspired pilot programme with Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS), providing assistance for MICE organisers to create and grow quality global events. ✨ Enhanced support through the Business Event in Singapore (BEiS) Build Foundation incentive scheme to defray the cost of pursuing MICE leads. 📅 Securing a robust pipeline of MICE events in Singapore into the future that deepen our connection to strategic sectors of growth: • SEMICON Southeast Asia 2025 • World Robot Olympiad International Finals 2025 • Herbalife Extravaganza 2026: set to be Singapore's largest Meeting & Incentive travel event to date • AIDA World Insurance Congress 2031 • 22nd World Conference for Non-Destructive Testing 2032 Be part of Singapore’s next chapter in MICE tourism and partner with us to create events with positive lasting impact! https://lnkd.in/g2Pb-m64 #PassionMadePossible
