How to use video to enhance your work

While modern technology makes video creation seem easy - anyone can prop up a phone and hit record - effective video requires strategic planning to deliver real value. Success depends on knowing your video's purpose, crafting a clear message, and adapting your approach to the platform. What appears simple actually demands careful consideration. Kate Dunstan highlights the dos, don'ts and whys of corporate video production. Read insight: https://lnkd.in/g-_PH_GQ

Think video is easy? Just grab your phone, hit record, and you are done? Not quite. Yes, technology has made it easier. But getting real value from video, the kind that actually builds your corporate brand and raises your profile, takes planning. You need to know why you are filming, what message you are delivering, and how to adapt your style to each platform. Authenticity works on social feeds, but you need authority when people are searching for expertise. The difference between ‘anyone can do it’ and doing it well is strategy. Know your purpose. Keep your message clear and concise. Video is very effective for brand-building. When done right, it positions you as established, knowledgeable, and human, making it easier for clients to choose you. But ‘done right’ means doing it with intention, not just hitting record and hoping for the best. Kate provides some great tips on the dos, don'ts and whys of video in her latest insight.

Stop asking “Do we need a meeting?” Start asking “What system makes meetings the exception?” HBR’s Do You Really Need to Hold That Meeting? (2015) diagnosed a familiar illness: too many rooms, too little result. A decade later the root cause persists. Most organizations still treat meetings as the unit of progress rather than the costly coordination tool of last resort. What the last decade clarified • Cognitive science: context switching and unmanaged synchronous time degrade problem-solving; complex work needs long, protected blocks • Org psychology: unclear ownership → diffusion of responsibility; participation ≠ commitment • Networks & ops: “everyone in the room” does not scale—documented modular decisions do • Hybrid/remote: without an async system, the calendar swallows the strategy My work assumes failure is usually structural, not personal. So we redesign the game, not the pep talk. A minimal meeting operating system 1. Decision-First — write the decision question, options, trade-offs, and a stop rule before inviting humans. If sharing or drafting → async 2. Small rooms, visible records — deciders + dissenters only; publish a short decision memo to all 3. Three flow metrics —  Decision Age™ (proposal→decision)  Meeting-to-Decision Ratio (drive toward one)  Promise-Keep Rate™ (kept / made) 4. Safety by standard — dissent must ship with a counter-proposal 5. Async-first defaults — briefs, comments, timestamps; meet only when a real decision is due and trade-offs are primed What changed since 2015 • Tooling matured (docs, recordings, LLMs) enabling high-fidelity async work • Field experiments (no-meeting days, small-room protocols, decision memos) cut cycle time when paired with explicit norms • Equity lens: more touchpoints can coach or amplify bias; systems must log decisions and rationales, not rely on memory Public agencies often convene large updates where work stops. Shift to decision memos + small decision reviews. Track Decision Age™ on staffing, procurement, safety, curriculum. Reward leaders who retire meetings by redesigning flows—learn > optics. Bottom line Meetings aren’t bad; meeting dependence is. When you make “async-first, decide-together” your default—and you measure the flow—trust rises, cycle time falls, and the calendar finally serves the mission. #MeetingDesign #DecisionIntelligence #OrganizationalEffectiveness #DeepWork #SystemsThinking #Leadership #PublicSector #EducationLeadership #OperationalExcellence #ChangeLeadership #AsyncFirst

The quality of a video isn’t measured by its length. It’s measured by how long someone chooses to keep watching. That’s why we have one rule in our business: Cut the fat. If I can deliver the same message, with the same amount of value, in less time, I’ll trim it. No fluff. No filler. We’re fighting for attention in a world that scrolls every two seconds. Every extra second has to earn its place. Give people the most value in the shortest amount of time, and when you do make something longer, they’ll actually stay to watch it. Short doesn’t mean shallow. It means sharp.

What if we flipped the script ⁉️ What if we asked specific questions ⁉️ What if the no response was because of the question we asked ⁉️ What if ⁉️ What if ⁉️ What if ⁉️ Some answers are found at the end of the right question❗ Watch the video and tell me what you think. Am I right or wrong? If you loved this video, connect with me and follow me for more💕

Frameworks do two important things: 1. They make your thinking structured and repeatable. That way, it’s not just a random idea, it’s a clear process that others can follow. 2. They make your ideas memorable. When you put your point across using a framework, people can visualize it, remember it, and apply it. Full video on YT, link in the comments #designthinking

🟡 Tech is the how. Business is the why. Without the why, the how doesn’t matter. 👉 Let’s stop skipping the hard questions. Start at the root: business goals. 🎥 This 60-sec video cuts through the noise. Watch it - and tell us: Are you starting in the right place? (Vladeta, CEO of Presta)

It builds trust, boosts visibility, and helps potential clients connect with the real you. I just recorded a quick video explaining how to use video to humanize your practice and grow your credibility online, no production team required. Watch below, then tell me....what’s one topic you could record a 60-second video about this week?

Your team can't execute a vision they can't remember. In this 60-second video, I break down what separates compelling vision from corporate fluff. But here's what I couldn't fit in 60 seconds: I spent 10 years studying the vision statements of world-class companies and distilled them into 12 specific elements + a plug-and-play template you can use to build yours today. Comment 'VISION' below and I'll send both to you for free 👇

Not sure how to open videos? Use this: The Instant Hook Formula Grab attention in 3 seconds. Ask a bold question. Make a shocking statement. Create immediate intrigue. Keep them watching longer [1] The first line locks them in. [3] Then, keep them hooked. Start with something unexpected. Avoid drawn-out intros. Make them curious to stay. [1] Before they click away. A simple way to improve retention. Try this in your next video. Any questions?