What else do you notice #2 the market, Fort massive market on how big it could be. Either they created the market or they went and took the market share from others. The car market, how big is it? Massive? Nobody for decades has been wanting to go compete in there. He came in, took the market, took it away from others. The market cap, it's a trillion. These other companies like what the hell is going on? But a bigger market share. Microsoft software took it. Gaming took it, right? That's Microsoft. Amazon's massive market. So the bigger the market that they have, the bigger the problem you solve. I can make more money because there's more pool within that market versus let's just say I'm selling a hook, right? Yeah, there's a market for it. But how big is the market? How much money can be made in it? It's not a lot. So number one is problem #2 is the size of the market.