🚨 In-store retail media is having a moment — think screens, endcaps, and smart carts essentially retooling the aisle to be an ad channel. Cool, right? But let’s get real 👉 Online retail media is still the 💪 powerhouse 🌍 62% of global shoppers — and a whopping 78% in Europe — do online research before they ever set foot in a store. 🧠 In-store can reinforce the message — but if you're serious about building a high-impact retail media business that: 📈 Drives measurable revenue 💼 More accessible to a broader base of advertisers 📣 Reaches every shopper with personalized messaging 💪Especially when powered by Mirakl Ads platform which includes self-served automated campaigns and AI-boosted performance. 👉 Start online. Amplify in-store. That’s the winning formula. 📖 Dive into our latest blog post to learn why online should be the foundation of every retail media strategy. Don’t miss it. 👇 https://lnkd.in/eV3Vwx-c #RetailMedia #AdTech #Ecommerce #DigitalMarketing #RetailStrategy
My two cents: No disputing the power of Onsite. I don't actually believe "one is better than the other". Maybe as a combination example, the likes of Cartology - Part of the Woolworths Group have established BOPS [Browse Online Purchase Instore]. Every Media buy needs to be carefully considered, with objectives in mind. Based on my experience [10+ years ago, when I was in DOOH], and a brilliant study lead by Kelly McIlwraith, those that entered a Grocer that had a shopping list, still added and checkout with 9 ADDITIONAL items in the cart 🤯 🙌🏼 ❤️ Depending on objectives Tzipi Avioz I believe it isn't as easy as an OR, but an AND.
They are some impressive numbers! I couldn't agree more that in-store is where advertisers can have the most significant impact.
Online is where the shopper’s journey really begins — and ends most of the time. In-store is a great cherry on top, but without a strong online strategy, you’re missing the bulk of the impact! Totally agree Tzipi Avioz
CEO - Colateral
2wIn Store Retail Media is where the action is at, it's where it's always been. upto 90% of customers buy in shops and collect and consume the products they purchase immediately. Even high percentages of online purchases are collected physically in stores. That's not "amplification", that's consumer behaviour and convenience at work. Online retail is incredibly powerful for search and comparison (consumers) and targeting (retailers and advertisers) but it's a fraction of the action when it comes to volumes and emotional response to targeting. The right answer to all of this is a cross platform approach and building consumer journeys to drive optimal response and purchase.