BNPL trends: 11M consumers shop around, only 8% loyal

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The numbers are in — and they’re telling a story lenders can’t ignore. • 11 million consumers are now using BNPL, increasingly for essentials • 60% are actively shopping around for better credit offers • Only 8% say they would stay loyal to their current provider Transunion’s new eBook explores what this shift means for acquisition, retention, and long-term growth — and how lenders can respond with smarter strategies: http://transu.co/6049fc85l #LendingStrategy #CustomerRetention #BNPLTrends #FintechInsights

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