From launching a brand inspired by her own eczema journey to building one of Sephora’s biggest success stories, Amy Liu’s story has always been rooted in solving real problems for sensitive skin 🧡 In this episode, Amy shares the journey behind Tower 28, the inspiration behind our newest pain-free lip plumper, and why the best brands start with deep personal insight and a clear point of view. We loved this conversation on trust, community, product innovation, and building a beauty brand that feels both effective and approachable ✨ Thank you Ty Haney and Try Your Best (TYB) for having Amy on this vlog-cast!! 🎙️ Watch here: https://lnkd.in/g5t_pNYA
