🚀 The shift is no longer coming – it’s already happening. Our CEO and Founder Wissam "Will" Yafi Yafi is at the #AdobeSummit in Las Vegas this week, engaging with Adobe and ecosystem leaders who are actively defining what the next era of AI looks like in practice. And the message is becoming unmistakably clear: we’re moving from AI as a supporting tool to agentic AI systems that orchestrate entire customer experiences in real time. This isn’t just a technology shift – it’s an ecosystem shift. From Adobe to NVIDIA, hyperscalers to agencies, and enterprise platforms in between, the entire stack is converging around one idea: intelligent orchestration at scale. At TIDWIT, this is exactly where we focus our energy: - connecting fragmented AI initiatives into ecosystem-wide intelligence - enabling orchestration across partners, programs, and platforms - helping organizations move from experimentation to operational reality Las Vegas is sending a clear signal: the future of AI is connected, collaborative, and agent-driven. #AI #AgenticAI #Ecosystems #CustomerExperience #MarTech #PartnerEnablement #DigitalTransformation #TIDWIT #AdobeSummit
From AI Experimentation to Operational Reality at #AdobeSummit 2026! I’m in Las Vegas for the #AdobeSummit, learning and fostering deeper relationships with our great partner Adobe and the focus is clear: we are moving past "AI curiosity" into the era of agentic AI and intelligent orchestration. Key highlights and takeaways: Agentic AI as Teammates: AI is shifting from a tool that helps us create, to an active agent that orchestrates experiences across data and channels in real time. Adobe CX Enterprise: The new platform for end-to-end orchestration is going to redefine how we manage the content supply chain. The Agentic Web & SEO: The front door to commerce is moving. We need to focus on Generative Engine Optimization (GEO) to ensure brands are legible to AI systems. The main takeaways? One: We need to transition from isolated AI experiments to building an agentic system of value. Excited to dive deeper into these sessions! Two: The Business of Creativity is fully ecosystemized covering the entire stack from Hardware (NVIDIA) to Hyperscalers to Agencies all the way to the Enterprise ... And the highlight for me? Meeting Shantanu Narayen, Adobe's CEO, before he calls it a day ... Job well done Shantu! #MarTech #Ecosystems #PartnerMarketing #PartnerEnablement #DigitalMarketing #CustomerExperience #TIDWIT #AdobeSummit2026
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