Thomas Bennett’s Post

5 easiest ways to FAIL at e-mail marketing: ��� Purchase an email list. ❌ Resend campaigns specifically to people who did not open them the first time. ❌Send SMS outside of sanctioned Quiet Hours. ❌Camouflage unsubscribe links or make them hard to find. ❌Send unsegmented (what we call “batch and blast”) campaigns regularly. Works like magic. 😂

When you receive an email from me, expect nothing less than a delightful surprise. Gift-giving isn't just a hobby for me; it's ingrained in how I approach my work, often more so than in my personal life. Whether you're a client, an account manager, a fan, or a donor, know that you're always top of mind, whether we're interacting in person or virtually. To me, crafting emails is an art form. My aim extends beyond simply getting someone to open an email; I want them to be eager to take action before they even reach the CTA button. Remember, your preheader is just as crucial as your subject line. #emailmarketing

Local businesses are missing out on a significant opportunity by underutilizing e-mail marketing. Your inbox is probably filled with emails from big brands, with smaller businesses scarcely seen. There are countless customers waiting to be reached and eager to act on promotions, but they remain stuck in point-of-sale systems, awaiting export! 😂 #EmailMarketing #SmallBusinesses #LocalBusinesses #YesIKnowIts2024 #MostUnderUtilizedSmallBizToolSTILL

More people are getting into trouble doing bulk e-mail campaigns. Here's how to get more from your messaging. Video link below in top comment.

Two weeks ago, we shared a bold perspective on email marketing. My inbox was flooded with questions and feedback! Here’s the fact: In Q2, across all our campaigns, incorporating multiple GTM disciplines resulted in a 362% higher conversion rate compared to those relying solely on email. #b2bsales #leadgeneration #emailmarketing

Targeted mail offers a powerful way to connect with your audience on a personal level, driving higher engagement and response rates compared to untargeted approaches. By tailoring your message to specific demographics or behaviors, you can speak directly to the needs and interests of your recipients, making your communication more relevant and compelling. Imagine being able to reach your ideal customers with a message that resonates with them, prompting them to take action. Targeted mail allows you to do just that, enabling you to stand out in a crowded digital world and make a lasting impression. Furthermore, targeted mail is a cost-effective way to maximize your marketing budget. By focusing your resources on those most likely to respond, you can avoid wasting money on uninterested recipients, ensuring that every dollar you spend delivers the highest possible return on investment. In today's competitive landscape, personalized, targeted communication is key to success. Embracing targeted mail allows you to connect with your audience in a meaningful way, driving results and helping your business thrive. Let us walk you through the process and build you an audience today!

Why email marketing needs ?🤔🤔 Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment, which is why email is such an important channel. It helps you stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with. #digitalmarketing #marketing #economy #economics #advertisingandmarketing #strategy #sales #contentmarketing #Advertisingandmarketing

Feeling the pressure to send emails frequently, but unsure of the right pace? The key to successful #email #communication lies in understanding the difference between email frequency and email cadence. #marketing #b2bsales #emaildeliverability

Follow these 8 steps if you want to start designing extraordinary e-mail marketing campaigns that will skyrocket your small business. https://lnkd.in/dXfDe2PQ

Interesting article regarding efficiencies in global supply chains. What are your thoughts?