The Relevance Group reposted this
I've stopped paying attention to advertising. And I’m not the only one. We scroll, we swipe, we move on. Not because we dislike ads, but because most of them simply don't speak to us. That’s exactly what we want to change at The Relevance Group. And next week is a good example of how we’re putting relevance into practice: On May 5, we’re hosting our 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗦𝘂𝗺𝗺𝗶𝘁. A day full of practical insights, discussions and a world premiere: The launch of our 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗜𝗻𝗱𝗲𝘅 (𝗖𝗥𝗜). Co-developed with the University of Mannheim and Bocconi University, this new KPI makes relevance measurable for the first time. And this is just the beginning. In the weeks and months to come, we’ll share more insights on how the CRI works and how it can shape better decisions in marketing and communication. Stay tuned! The two days following our Summit, I’ll be at the #OMR with 10 amazing TRG colleagues. #Relevance has always been at the core of what we do, and the OMR is a great place to see how the industry is moving. From trends and technologies to ideas that challenge how marketing can stay meaningful. I’d be happy to see you at our Summit on May 5 or connect in person at the OMR. 🚀
CEO @ Datalogue Group - Data Monetization | Customer Relevance | Marketing Automation | Marketing Operations
18hTo quote Howard Luck Gossage: “Nobody reads advertising. People read what interests them; and sometimes it’s an ad.” This is the aim of The Relevance Group, supported by all the different partners: creating insights to maximize individual #relevance across every single touchpoint and every singe piece of communication. This is the most efficient way to achieve our ultimate goal: creating positive business #impact for our customers. Happy to see you on May 5th in The House of Relevance in Hamburg!