How to hire voice talent in 5 steps

"Finding the Perfect Voiceover for Your Videos" A great voiceover doesn’t just “read the script.” It embodies your brand. Whether you’re launching a new product, explaining a service, or creating an emotional ad, the voice you choose can make the difference between forgettable… and goosebumps. Still, many brands treat voiceovers like an afterthought; defaulting to the nearest mic, the cheapest gig, or even AI voices with zero tonal control. Here’s how smart teams are finding voiceovers that elevate the entire video experience: ^ Match tone with intent. Upbeat and casual for D2C reels. Calm and trustworthy for financial services. Confident and cinematic for premium launches. The voice is the first impression. ^ Choose native accent when localizing. A US product demo with a British voice might work… or might alienate your audience. Go local if your market expects local. ^ Balance real vs synthetic. AI voice tools like ElevenLabs or Descript have their place (explainer videos, quick test cuts), but human voices still win in emotion, nuance, and brand memory. ^ Request a test read. Most professional VO artists will do a 20–30 second sample. You’ll know instantly if it lands. ^ Let your editor guide timing. A strong freelance video editor doesn’t just drop the audio; they cut the visuals to match rhythm, tone, and breath. That synergy is what makes it flow. At www.makemyvid.io, you’ll find editors and voiceover collaborators who think as one curating VO talent, syncing delivery, and even managing translations across markets. Because your brand voice shouldn’t just sound good. It should feel right. Need help finding the perfect voice to match your visuals? Start here 👉 www.makemyvid.io #VoiceoverTips #VideoBranding #HireFreelanceVideoEditor #makemyvid #ContentThatConnects"

A great #voiceover doesn’t just “read the script.” It embodies your brand. Whether you’re launching a new #product explaining a service, or creating an #emotional #ad, the voice you choose can make the difference between forgettable… and goosebumps. Read more 👇

F#CK OFF GHOSTING FREELANCERS!!! Yep, I said it. It may be spooky season, but that's no excuse for professional ghosting, especially where freelancers are concerned. Don't ask for freelancers to provide proposals and don't reply. It takes me an average of 2.5 hours to put together a bespoke proposal. It takes approximately 10 seconds to write a "thanks but no thanks" email. Recruiters - stop asking for people to email you their CVs/portfolios and then not even give them the courtesy of a reply. There's one recruitment consultant I've reached out to three times in the last month as I've got the skills and experience for several jobs they've posted. She's never even replied to my messages. (I'm not so vapid that I realise I'm not a good fit for every job, but when you see the same RC posting contracts daily that you know you could do...) I wrote a blog on ghosting a few years back, but it seems that this level of rudeness isn't going away. https://lnkd.in/exi6t-PC In 10.5 years, I've never known the industry to be this hard, this competitive or this rude. Maybe that's why I'm considering doing something else entirely in the not too distant future. Or maybe I'm just sh*t at my job now and everyone is too polite to tell me otherwise. Time will tell. In case you couldn't tell, I've got space for new projects and retainers from November. I'm great at seeing the big picture where content and brand strategy is concerned, implementing effective changes and managing content projects. And I do a lot of copywriting too. #ghosting #freelance #contentstrategy #healthcarecommunications #contentwriting #copywriting #brandstrategy #techwriting #techcommunications #digitalmarketing 👻 👻 👻 👻 👻 👻 👻 👻 👻 👻 👻 👻 Hi, I'm Dee. I've got more than 10 years of experience in writing and creating content strategies for the medical/healthcare, health tech and tech/cyber/data industries. From webpages and white papers to pitch decks, e-learning platforms and social media posts, there’s not a content type I’ve not been involved in. I specialise in taking the complex and turning it into something accessible to audiences of all ages, backgrounds and experiences. Get in touch - hello@wickedcreative.co.uk 

Sell your skills, beat the interview competition I see almost all freelancers (copywriter, content writers, graphic designers, web developers etc.) begging on social media for job/project. This is common context of all the post they publish. " 'I'm [skill]. I will [do this]. Hire me" Is this how you convince clients? And my favorite question I ask everybody is "Why they would actually hire you?" And seriously, in 5 years, I got no answer worth hiring for. If you know or may not know, selling your service also counts for copywirting. YOU'RE SELLING YOUR SKILL So here's something I got for "skill selling people" - Sell what pain points they'll get relief. NOT WHAT YOU'LL DO - Sell what's a day like in their life after hiring you - Sell what results (actual ones) will you deliver - Sell what's the reason they should opt for anyone else than you - Sell you care for them and ready to do whatever it takes to help them reach their goals. And most importantly,  - Sell them you don't just mean money. Ensure the money is just the BY-PRODUCT So, When client see you're not in for money and you got the skill they need. They'll hire you. Can't emphasis on this enough. Hope I sold you my message in this post. 😉

 A Thought on Freelance Assignments & Fair Process Recently, I was contacted by a reputed organization — Pepper Content — for a freelance creative project. After a Google Meet discussion, I (along with a few others) was given an assignment: to create Zepto app notification punchlines within a specific word and character limit. Each of us had to write 25 punchlines. In the meeting, I noticed around 6 people working on the same brief. That’s about 150 creative lines in total — enough content for any brand campaign. We all worked hard, using our creativity, experience, and time to deliver our best. I even referred a friend who also participated. But after submission, there was no feedback, no update, and no clarity on whether our work was accepted, rejected, or even reviewed. It made me wonder —👉 Was this a genuine selection process or just a way to collect free creative ideas?👉 Shouldn’t freelancers be informed of the outcome, even if not selected?👉 Isn’t transparency a basic form of respect for a creator’s time and effort? This isn’t about blaming one company, but about highlighting a larger issue — the need for transparency, respect, and fair communication in freelance collaborations. If you’ve faced something similar — silence after putting in your best — I’d love to hear your experience. Let’s make freelance workspaces more ethical, transparent, and respectful for everyone. 💬 #FreelanceLife #CreativeProfessionals #Transparency #PepperContent #RespectForCreatives #FreelancerRights

Most freelancers chase clients.
Smart freelancers solve problems. Big difference. Everyone’s trying to sell editing.
Few are trying to solve why people need editing in the first place. Brands don’t pay for clips.
They pay to stop the scroll. Creators don’t pay for transitions.
They pay to tell stories that feel alive. Agencies don’t pay for speed.
They pay for peace of mind knowing it’ll get done right. That’s the shift most editors miss. It’s not about offering a service.
It’s about solving a pain. Here’s what I realized early in my journey: Clients aren’t just hiring an editor.
 They’re hiring someone who can:
🎬 Turn boring footage into attention-grabbing content.
🎯 Make them look professional without the big agency budget.
⚡ Save them from the stress of “what do I post next?” That’s the pain I solve every single day. I don’t just edit videos.
I help brands, creators, and agencies communicate better.
 Because in 2025, attention is currency and video is the bank. So yeah, I’m not chasing random projects anymore.
I’m building solutions that actually move people. Because one thing I’ve learned?
Pain pays better than perfection. Every time. 💬 What’s the biggest “pain” your clients struggle with right now? #VideoEditing #KnowYourWorth #Freelancing #NotA100RupeesEditor #ContentCreation #CreativeWork #LinkedInCreators #EditingMatters

Ever wondered why some freelancers get job invitations on Upwork while others struggle to land even a reply? I won’t tell you to “build a strong portfolio” or “stay consistent.” Those are basics. Everyone already knows them. Here’s what you really need to do: BE A SPECIALIST, NOT A GENERALIST Imagine you’re a client. You don’t log into Upwork and type “video editor.” Why? Because that would give you thousands of random results from wedding editors to TikTok editors to documentary editors. Total overwhelm. Instead, clients type exactly what they need: “Podcast Trailer Editor” “YouTube Ads Editor” “VSL Editor” “Corporate Explainer Video Editor” "Cinematic Video Editor and Sound Designer" They’re looking for someone who has solved their exact problem before, not someone who might be able to. When you call yourself a generalist (“I edit all kinds of videos”), you blend into a crowd of thousands. When you position yourself as a specialist, you instantly stand out. Specialists attract higher quality clients, command better rates, and get found more often in searches, because you match exactly what clients are typing. So here’s the real question: Are you showing up as a specialist, or hiding as a generalist?

🔴 Let’s talk about ghosting, not in dating, but in the hiring & freelance world. 🔴 I don’t think we talk enough about how deeply frustrating and demotivating it is when companies or clients ghost after initiating a hiring or freelance process. Here's what happens way too often: -You're approached with interest. -You're given a detailed task, sometimes long and complex. -You put your time, energy, and creativity into it. -You submit everything, with enthusiasm and hope. Then… silence. No feedback. No reply. No outcome. Most recently, I was approached for a freelance opportunity. After I said yes, they asked for my quote, I shared it professionally and even said I’m flexible depending on their budget. Again, nothing. No reply. No “Thanks but it's outside our budget.” Just ghosted. This kind of behavior isn’t just unprofessional, it’s disrespectful of people’s time and work. Even a simple "We're going in another direction" or "It's not the right fit for us" would go a long way. I'm employed, but this happens far too often, during freelance gigs and while applying for full-time roles. 🛑 This cannot be normalized. We put in genuine effort the least we deserve is communication and closure. So today, I want to open up this conversation: Let’s stop blindly endorsing companies that don't value creative labour or basic professionalism. It’s time we start holding companies accountable for how they treat creatives and applicants. 💬 What’s your experience been like? Have you been ghosted after submitting work or quotes? Let’s share, support, and shift the culture together. #HiringPractices #CreativeCommunity #JobSearch #FairWork #RespectCreatives #DeserveBetter #GhostingIsNotOkay

Breaking into freelance creative work feels impossible when you have no portfolio, no connections, and no idea where to start. We see this all the time with creatives - talented designers, writers, and social media managers sitting on the sidelines because they think they’re “not ready yet.” Here’s what we tell them: Your first gig won’t come from waiting to be perfect. It comes from creating your own proof. Here’s the exact play: 1. Pick a specific niche Don’t be “a designer.” Be “a brand identity designer for skincare startups” or “a reel editor for student-run businesses.” Specific = searchable = hireable. 2. Create portfolio samples TODAY Not random practice work. Actual project-style samples: → Design brand kits for imaginary companies or real companies. → Write blog posts in a specific industry → Edit reels showcasing different styles Post them. Explain your process. That’s your portfolio. 3. Offer free work strategically Find small businesses with weak branding or inconsistent content. DM them with a GREAT offer You’ll get 2-3 yeses. That’s your testimonial + case study. 4. Use that proof to pitch paying clients Now you have samples + social proof. Reach out to more businesses, but this time with your rates. Do this consistently for weeks and you’ll land your first paying gig. Most people never start because they’re waiting for permission. Freelancing doesn’t work like that. You create your own opportunities. At CareerX, we help Nigerian creatives position themselves for freelance success: ✅ CV optimization that showcases your skills (even without “formal” experience) ✅ LinkedIn profile makeovers that attract clients ✅ Career guidance on how to package and pitch yourself as a freelancer Ready to stop waiting and start landing gigs, send a DM and let’s build your career strategy together.

7 lies you’ve been told about freelancing (and video editing): When I started, I believed all of these. Turns out, they weren’t true. 1/ You need expensive gear to succeed • Clients pay for results, not your setup. • Creativity > equipment. 2/ Clients only hire experts with 10+ years experience • Most clients want consistency, trust, and deadlines met. • Skills matter more than titles. 3/ Cheap rates get you more clients • Wrong. Cheap rates get you cheap clients. • The right clients pay for value, not discounts. 4/ Revisions mean you’re a bad editor • No. Revisions mean collaboration. • The best editors know how to adapt without ego. 5/ You have to work 24/7 to grow • Burnout kills creativity. • Systems, habits, and pacing win the long game. 6/ Every client is your client • Not true. • The best freelancers choose who they work with. 7/ There’s a “perfect” edit • Perfection doesn’t exist. • The goal is clarity, story, and impact. The truth? Most limits in freelancing aren’t real. They’re just myths we’ve been taught to believe. Break the lie → Build the career. 💬 Which of these lies did you believe when starting out? #FreelanceLife #VideoEditing #ContentCreation #Consistency #CreatorEconomy #Design #PersonalBranding