“Most brands don’t hit a TAM ceiling. They hit a creative ceiling.” That line properly stuck with me after recording this episode. I sat down with Daniel Temm, CEO of Puresport, and the conversation turned into a really honest unpacking of why DTC growth feels so hard once the early traction is gone. Daniel’s perspective comes from an unusual place. Pure Sport started as a CBD brand, no Shopify, no Meta ads, no mainstream payment providers. So they were forced to build brand and awareness first…then learn performance later. That experience clearly shaped how he thinks about growth today. A few things we got into that I think a lot of founders will recognise: - Why slowing acquisition is often blamed on “market size” when it’s actually the offer or creative - How small pricing tweaks (£1–£2) can massively change CAC payback - Why multi-product brands still need a clear hero SKU for acquisition - The tension between discount-led subscriptions and higher perceived-value bundles - And why simplicity becomes an obsession as teams, products, and pressure all grow We also went beyond tactics, into leadership, hiring, and the slightly uncomfortable question of whether founders need to evolve as the business moves into its next phase. If you’re scaling a DTC brand and feel like you’ve hit a ceiling, or you’re worried you’re overcomplicating things, this episode is well worth your time. 🎧 Give it a listen and tell me: do you think most brands actually hit TAM… or just stop telling a compelling story? Episode link in the comments

What does it take to turn go-to-market noise into meaningful impact? Cate Hollowitsch, MBA believes it starts with clarity. In this episode of #MentalSelling, Cate joins our host Hayley Parr, MBA to break down why teams struggle when they try to serve everyone and keep shifting their message to fit the moment. Cate explains why “too small” is often a sign you are getting closer to the right audience. When your target starts to feel tiny, focus shows up. It sharpens your ideal customer profile, makes outreach more intentional, and helps sales and marketing stay aligned around one consistent message. Cate also shares a simple way to “math it out” so the work becomes real. When you stop thinking in millions and start thinking in a defined group you can actually reach, you can get specific about where to show up and what to say. That is how sales activity becomes targeted, repeatable, and easier to execute. If your growth strategy feels scattered, this episode will help you tighten the focus and build momentum where it matters. Listen to the full episode on #MentalSelling: https://lnkd.in/gkh8qdx6

Control your brand, control your legacy. Kelly Earnhardt Miller shares how keeping a finger on the pulse—making the calls, building strong partnerships, and staying cohesive—creates loyal fans and sponsors that stick through every twist, turn, and platform change. Watch the full episode, link in comment! 
#CommandYourBrand #BrandStrategy #LeadershipLessons

Some of the best business lessons don’t come from boardrooms - they come from conversations. In this episode, Norm and Kevin sit down with Brandon Wells to unpack how relationships, storytelling, and experience drive sales in one of the most relationship-driven industries left. From turning an Instagram handle into a business to why people buy experiences - not products - this conversation has surprising takeaways for e-commerce, DTC, and brand builders. Watch the full episode on YouTube! Episode name: How a Joke Turned Into a Cigar Empire..

Three winners. Zero losers. This is the framework Sophie Verachten from Hello Yummy Box shared on the latest Partnership Genius episode. Most brands still think partnerships are just "you promote me, I promote you." That's logo swapping. Not strategy. But the Triple Win? It's a different game: 𝗧𝗵𝗲 𝗛𝗼𝘀𝘁 Offers a "Gift" from a partner brand. Customer conversion/loyalty goes up. No margin hit. 𝗧𝗵𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗿 Gets in front of a highly targeted audience that already looks like their ideal customer. No cold traffic. No algorithm tax. 𝗧𝗵𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 Receives real value without the brand slashing its own prices. Surprise, not discount. And here's the kicker: brands can play both roles. Host on your own site. Advertise on a partner's. This is a fundamental shift in how partnerships operate. Not "let's do a collab." But "let's build a system where everyone wins." Full episode in the comments 💬 Still relying on discounts to close the sale? There's a better way 💪

Most brands are exhausted. Not because they’re working hard… But because they’re chasing everything. Chasing trends. Chasing competitors. Chasing the next promotion. Chasing short-term spikes. But strong brands don’t chase. They position. Positioning means you decide: • Who you are • Who you’re for • Where you show up • And what you consistently stand for When you position correctly, you don’t need to scream. You don’t need to discount. You don’t need to pivot every quarter. You become recognizable. You become predictable. You become trusted. And trust reduces price sensitivity. In this week’s Branding Insight, I break down how positioning creates authority — and in next podcast this week Behind the Media Buy, I share how owning a daypart is a real-world example of positioning, not chasing. Stop chasing attention. Start positioning for recognition. #Branding #MarketingStrategy #Positioning #MediaBuying #BrandAuthority #BehindTheMediaBuy #Leadership #Advertising #TraditionalMedia The Moran Group

We throw around the phrase go-to-market a lot, but I don’t know if I’ve ever stopped to ask what it actually means. Most of the time, it gets lumped in with marketing or launch tactics. But when you zoom out, GTM is really about how a product finds its place in the world. It’s the thinking that connects what you’re building, who it’s for, how it’s priced, and how clearly that story shows up across a team. That bigger, more holistic view of go-to-market is what this latest episode explores. Less about campaigns, more about clarity. Less about launch day, more about how products actually gain traction over time. If you’ve ever shipped something great and felt unsure about what came next, this conversation is a great place to start. Check out the full episode here 👉 https://bit.ly/4qpcujW

What does go-to-market really mean beyond a launch plan? This episode takes a step back to look at GTM as a product-wide strategy, not just a marketing moment.

We say “go-to-market” a lot—but it’s more than campaigns or launch day. GTM is how your product finds its place in the world: what you’re building, who it’s for, how it’s priced, and how that story lands across your team. In the latest Majestyk episode, Alain Mowad breaks down how to turn a great product into lasting traction. 🎧 Listen here: https://bit.ly/4qpcujW #GoToMarket #ProductStrategy #ProductMarketing #ProductTraction

In this week’s episode of A Life of Greatness, I interviewed Will Ahmed, Founder & CEO of WHOOP. As a business owner myself, I found parts of his story genuinely fascinating. Not just the scale of what he’s built, a global performance company used by elite athletes and leaders, but the way he built it. One moment that really stayed with me was how he secured Michael Phelps and LeBron James as two of the first 100 people to wear WHOOP. He didn’t think in terms of mass marketing. He thought in terms of credibility. Instead of asking, “How do I reach everyone?” He asked, “How do I reach the few people who define the category?” That level of strategic thinking is what builds brands that last. We also spoke about the early years when growth was slow, funding was uncertain and conviction mattered more than validation. About personal burnout shaping innovation. About why recovery is not a luxury in business, it’s an advantage. For anyone building a company, leading a team or scaling something meaningful, this episode isn’t really about wearables. It’s about: • Playing the long game • Managing energy, not just output • Making quality decisions under pressure • Building trust before chasing scale High performance in business is not constant acceleration. It’s sustainability. If you’re building something of your own, I think you’ll get a lot from this conversation. Listen here: https://bit.ly/4s6b27j