Chief Customer Officer @ Rush Digital | HCD and Technology practitioner | FDINz board member
Creating loyal customers comes down to answering two simple questions. 1. How do I encourage people to commit to our brand over others. 2. How do I reward them for their commitment to our brand. Well over a six year period Z have continued to answer both of these by introducing unique customer focused experiences, like Share rank and Fastlane, both serving different customers needs that other brands don’t. Now, with the launch of Z rewards the second question is being answered. Z customers are now being rewarded for thier commitment with what they actually want. Cheaper fuel and convenience goods. What might seem simple is hugely complicated behind the scenes and takes dedicated and focused individuals to make it happen. Congrats to Beat Lacy-Goehring Vance Anderson Andrew Baird Andrew Stewart and the RUSH team. Now let’s keep
We are stoked to see Z Energy NZ launching their new loyalty program, Z Rewards today 💫 Loyalty (digital or otherwise) needs to understand the "Three Rs" framework to be effective, and Z Rewards does exactly that: 🎁 Rewards: offers immediate value with per litre savings, free coffee and 300 points to get started. The ongoing earning structure is straightforward and generous. 🎯 Relevance: The programme GETS customer behaviour. The rewards are items Z customers already purchase regularly - fuel, coffee, snacks - seamlessly integrating into daily routines. 🏆 Recognition: Z Rewards shines in how it recognises customers as individuals with specific needs and preferences, providing a dedicated digital space where customers can track their journey, redeem rewards, and receive tailored offers. This launch represents a significant investment in customer relationships, which is increasingly important in today's competitive retail landscape. Creating a customer experience so simple and delightful is only possible because of the Mysterious and Important work of so many talented people, and we are proud to be part of Z Energy NZ's crew alongside Triquestra and Eagle Eye. If you haven't opened your app and updated yet, check out how to reintegrate in under 45 seconds. #Zrewards #DigitalLoyalty #CustomerExperience #StateOfMobileLoyaltyNZ25 #SeveranceFans
