It doesn't have to be a huge redesign. Emotional Targeting lives in the smallest places. Every part of your customer journey should connect to what your customers care about most, and make it about them.
LinkedIn saying 'promote this to people who matter to you' feels less emotional targeting and slightly more emotional blackmail.... I hate the framing because it's like "oh ok, if I don't pay, people who don't matter will just see the post. Cool"
Angie A.
1d
Emotional targeting isn’t about adding feelings. It’s about removing hesitation. When the small moments in the journey don’t resolve doubt, conversion friction compounds quietly.
Surjeet Kumar
18h
If you care about your users, they will care too
I'll also say Talia Wolf; of late, I'm seeing too much "polished" emotional language in too much "faux minimal" or "faux emotional" AI-stylized copy. The "good stuff" that makes ppl pause for a sec; to connect with a little extra-extra vibes, is SORELY missing (at scale). There was something Justin Blackman said in a recent email (Justin, I'm about to butcher your quote. Sorry in advance), but stop "cutting the extra parts of you" out of your copy.