Most retailers are fighting two battles this holiday season. Surprise: it's actually one. Tariffs pulled sourcing decisions forward by weeks. Meanwhile, shoppers stopped waiting to walk into your store to find out what's in stock. They're asking ChatGPT or Gemini instead. Here's where it gets messy: a retailer swaps suppliers to hold price. Reasonable call. But the product page, the listing, and the AI index reading that catalog haven't caught up. Loyalty programs and owned AI assistants won't save you if they're pulling from the same stale data. So, the real question: how long is the gap between your assortment changing and every digital shelf actually catching up? Read the blog: https://lnkd.in/eVXFWjUq #HolidayRetail #Tariffs #AIShopping #DigitalShelf
