How to succeed in the music industry with strategy

TikTok is one of the most powerful platforms for music discovery today. With TikTok for Artists (TT4A), musicians can directly manage their Music Tab, Artist Account, campaigns, and analytics. Our latest blog breaks down everything you need to know to maximise visibility and engagement. 👉 Read here: https://lnkd.in/gRRrk8ZK #AllotLines #TT4A #MusicBusiness #ArtistGrowth #MusicMarketing

We should reflect on those figures as they are basically saying that local creators and local music cultures, in some of the world’s biggest markets, are not finding enough visibility and support they need and deserve. At Believe, we see this as one of the defining challenges of the music industry’s next decade. The future of music will not be shaped solely by global superstars, it will be built among many artists and labels who represent the depth, creativity, identity and diversity of each local market. To get there, we need to rethink how we invest and how we support local talent. It means deploying smarter digital tools, ensuring artists can fully leverage discovery features on DSPs, and developing bespoke services that meet the unique needs of each local scene. It means working hand in hand with platforms, partners, trade buddies and institution to rebalance the playing field, so that local voices are heard and celebrated. Our vision is clear: we need to help build strong, self-sustaining local ecosystems where artists can grow their audiences at home, create careers that last, and ultimately bring local culture to the world stage. When local music thrives, the entire industry becomes more diverse, more resilient, and more fair. Believe https://lnkd.in/ewYMTDMd 

9% in Australia! Streams from local artists represent just 9% of Total Streams in Australia. English speaking markets, with smaller comparative populations, seem to be disproportionately affected. Using a slightly different metric, Irish artists make up only 9% of the Top 200 in their home country, and New Zealand has just 1%. At SXSW Sydney on Friday, John Watson, Mardi Caught and I talk about why Australia’s local streamshare is declining, and the role that the current design of recommendation algorithms might be having on our local culture. Breaking out of your Geobubble Fri 17 Oct 12:15pm - 1:15pm ICC Sydney Room C2.3

In the music industry, simply releasing tracks and hoping for the best isn't a viable strategy. It's essential to actively market oneself and the music being created. Define a unique lane and commit to it wholeheartedly. By carving out a specific identity, musicians can connect with audiences on a deeper level and stand out in a crowded landscape. Developing a strong brand and marketing strategy is key to building a successful music career. It allows artists to reach their target audience effectively. #musicmarketing #musicindustry #brandstrategy #musicianlife #creativepreneur

🎶 Music clips are reshaping social media, and our Feed fm curation team is helping brands keep up. In this Inside Music Curation session, we break down: ✨ How short-form clips are changing music discovery on platforms like TikTok and Instagram ✨ Why “moments” in songs (not the full track) drive storytelling and connection ✨ How our licensed collections, curated by genre, era, and mood, make it simple for apps and creators to find the right sound instantly 📺 Watch the full conversation + blog: https://hubs.li/Q03Ly_Dt0

Introducing the change-makers shaping the future of the music industry at the #SXSW2026 Music Conference. ⬇️ Andreea Gleeson is the CEO of TuneCore, one of the most dynamic and innovative companies in the music industry. She will lead a conversation with singer Russ to discuss how independent artists can succeed and thrive on their own terms in this competitive industry. Alec Ellin is co-founder and CEO of Laylo, and has helped teams behind artists like Sabrina Carpenter and John Summit amplify artists’ releases by taking a strategic approach to generating buzz. His session with other music marketing experts will explore how top artists are utilizing community engagement to fuel demand and drive fans to action. Rodney Jerkins AKA "Darkchild", music producer and frequent collaborator of artists like Michael Jackson, Mariah Carey, Lionel Richie, and more, will discuss legacy, ownership, and other lessons learned during his 30 years in the game. Darkchild will be joined by Jamie Dominguez, the National Director of Industry Relations at The Mechanical Licensing Collective. As a long-time champion of creators through mentorship and advocacy initiatives, she is sure to bring to the session a focus on ever-evolving conversations around creation and rights management. Explore more #SXSW speakers here: https://ow.ly/6XfV50XfHnJ

Live music discovery platform Bandsintown Group has reached 100 million registered fan users across 196 countries despite what the company describes as persistent challenges with event awareness. The company, which connects concertgoers with touring artists, says it now has a network of over 700,000 registered artists and 65,000 venues and promoters. The platform runs a catalog of 2.3 million events and employs AI to generate 450 million personalized recommendations each month, directing users to shows based on their listening history and location data. Fabrice Sergent & Julien Mitelberg, Co-Founders & Co-Managing Partners, Bandsintown Group, said: “While the world continues to become more digital and people often feel less connected, we can find optimism knowing 100 million fans have shown they are doubling down on experiences that can’t be pixelated, compressed or faked.” 🔗 Full Story: https://lnkd.in/gUDJy-Zs #musicindustry

In today’s rapidly evolving music landscape, artists like Zaho De Sagazan are redefining genres by merging two seemingly disparate elements: techno and the raw emotional turbulence of teenage angst. This innovative sound not only reflects the complexities of the younger generation but also taps into a significant market trend where authenticity and emotional resonance are becoming paramount for music consumers. De Sagazan's work exemplifies how blending styles can not only capture a unique audience but also create a fresh perspective on longstanding genres. As businesses, it’s crucial to recognize the power of innovation and adaptability in connecting with your target audience. Just as Zaho De Sagazan combines sounds to resonate with her listeners, brands must innovate their strategies in order to engage effectively with evolving consumer expectations. What are some ways your organization is blending different strategies to meet the challenges of today’s market? Read the full article: [https://lnkd.in/eb76sfSm

🎧 Music Rights Intelligence – Now Updated with Q3 2025 Insights! Over 300+ posts from 2024/2025 on catalog deals, music rights trends, and acquisitions — now searchable by keyword. 🔍 Dive in, explore the patterns, and track what matters. 👉 https://lnkd.in/eftb2ZxA Curious to know: ➡️ What trends are you following in music rights right now? ➡️ What tools help you track this shifting landscape? Let’s compare notes. #musicrightsconsulting#MusicBusiness#CatalogAcquisition#EntertainmentInvestments

🎙️ This week on Music Industry Insights Worldwide We’re joined by David Morales, founder of Dcypher Studios and former musician turned music marketing creative, for a deep dive into one of the most misunderstood topics in the industry  artist development. The term gets thrown around a lot, but what does it really mean? Building a sustainable music career takes more than talent it’s about strategy, relationships, community, and a real understanding of the business behind the art. Artist Development Unlocked pulls back the curtain on what it takes to thrive in today’s fast-changing industry. With roots in bands like The Cure and a career spanning marketing, rights management, and creative strategy, David brings invaluable real-world insight to artists at every stage. Each episode explores practical tools and strategies for independent musicians from digital rollouts, marketing, and PR to sync licensing, publishing, and merchandising. Expect honest conversations with artists, industry experts, and creative entrepreneurs, all designed to help you grow your audience, monetize your music, and stay in control of your artistic vision. Whether you’re a DIY artist, an emerging musician ready to scale, or a creative wanting to understand the mechanics of the music business this episode is for you. 🎧 Tune in on Music Industry Insights Worldwide streaming on all major platforms. https://lnkd.in/ei9CAbzS