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She doesn't do costumes. She does looks. Introducing the Alter Egos Edit starring Azzy Milan, a long time supporter and brand partner of Steve Madden. The collection is all about letting Halloween be your excuse to become whoever you want after dark, with just a little imagination... and a lot of good shoes. Shop the full edit featuring shoes, apparel, and handbags: https://lnkd.in/g5V8-zvd

A strong example of selling the look rather than just the product. Footwear becomes much more powerful when it helps define the character of the whole outfit — especially for occasion-driven edits like this.

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