#conversion2026 | StackAdapt

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Modern B2B buyers don't decide the way your attribution model thinks they do. Carole Lawson, Chief Innovation Officer at MarketStorm, broke it all down in one of the most loved sessions from #Conversion2026. 🎬 Get access to the session and other standout sessions when you register for virtual Conversion 2026 using the link in our comments.

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Someone might search for something. But we have an opportunity to get in front of them using the tools we have, their programmatic and change their mind. As a matter of fact, 70% of the time. 70% of the time we can change their mind. When we get in front of them in the right place at the right time in that streaming and scrolling. 70% of the time.

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https://go.stackadapt.com/kufz2723 🔗

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