Doubt is a part of the game, but it’s on you to push through it to get to the good stuff. That was the takeaway from Serena Williams at our co-hosted pop-up in Los Angeles, when she addressed the topic of imposter syndrome. More on Serena's journey conquering a new industry to build WYN BEAUTY by Serena Williams.
Building a beauty brand after Grand Slams wasn't exactly what I trained for. Did it stop me? Not a chance. Beauty has always been part of my personal journey, and I was inspired to create something that didn't exist yet. The idea for WYN BEAUTY by Serena Williams came to me in the locker room at Wimbledon when I was mixing sun cream with foundation to create my own skin tint. Nothing on the market worked for my skin tone or could last through a match. I wasn’t a formula expert, but I knew this: makeup I could be active in was missing. It took seven years of research, experimentation, and finding the right people. That’s when Shopify joined our journey. With millions of businesses powered by Shopify, including many entrepreneurs I admire, I knew they were the perfect partner to help us scale. Fast forward to today: Together, we celebrated WYN Beauty's one-year anniversary with a pop-up in LA, a full-circle moment that reminds me just how far we’ve come. Take it from me, you don’t have to know everything when you start. You just have to start.
I'm Abdullah Gulzar,an e-commerce expert with 3+years of experience in ebay private label, wholesale, Arbitrage, Walmart WFS. l've scaled over 10 brands and currently manage multiple accounts across various marketplaces
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What an inspiring journey WYN BEAUTY by Serena Williams has had 👏We don't just build but create a solution to real problems. That's one of the many reasons our team is proud to be part of the Shopify ecosystem.
Serena’s story is truly inspiring turning passion into innovation and pushing through doubt to create something impactful. Starting is always the hardest step!
Thanks for sharing
Insightful || Looking to get your store to the top of search is a very good move but did you know how to go around that? Send a text to me directly
CEO & Founder @ IT Geeks | Architect of E-commerce Success at a Shopify Premier Partner Company
1wThat's why I always say, Shopify just doesn't build E-commerce, it builds dream, innovation and inspirations! Thanks for sharing this journey Serena Williams and Shopify!