The content mistake that's costing you clients. It's not bad writing. It's writing for everyone instead of someone. Relatable content says "consistency is key." Everyone likes but nobody buys. Converting content says "you've posted three times a week for four months and still haven't booked a single call." One speaks to a feeling, the other speaks to a situation. Feelings get likes. Situations get leads. Narrow your writing until it feels almost too specific. The people who aren't your buyers will scroll past. Good, they were never going to pay you anyway. The ones who stop and read every word? - Those are your clients. Write for them. I did the same with my 10 posts that generated over 900 leads and 1 MILLION impressions. I put them all into one file where you can see step by step how I made them and with real screenshots of my results. You can get them here: https://lnkd.in/dfPpqxM9
One creates resonance, other creates recognition of need. Semir Sakanovic
The three times a week four months no calls is painful specificity. Someone reading that feels personally called out. Semir Sakanovic
Fear of narrowing is exactly what keeps content generic and ineffective. Semir Sakanovic
Trying to appeal broadly dilutes message completely. Semir Sakanovic
The consistency is key example is so common. Generic advice everyone agrees with, nobody acts on.
The real performance jump happens when writing becomes specific enough that the right reader feels “this is exactly my situation,” even if it filters everyone else out.
The never going to pay anyway removes guilt. Not alienating customers, just acknowledging reality.
This probably helps people overcome fear of niche. Permission to exclude most people to attract right people.
I mean, you see, specific beats relatable every single time. Let me put it simply, the narrower your writing, the wider your actual reach with the right people.
Makes sense that good they scroll past applies to non-buyers. Filtering mechanism not failure of content. Semir Sakanovic