Sell on Amazon’s Post

Our Seller Spotlight series is back, and this month we're featuring Genexa — a clean medicine brand built around a simple idea: parents deserve to know what they're giving their kids. Founder & CEO David Johnson started Genexa after becoming a father and taking a closer look at the artificial ingredients in medicines families had trusted for years. The goal wasn't to reinvent what works. It was to keep the effective active ingredients and strip out the unnecessary artificial fillers and common allergens. As the brand grew, Amazon became part of that journey. Here's Jenny Turner, Sr. Director of Growth & Ecommerce: "Amazon helped level the playing field, giving an emerging brand like Genexa the opportunity to insert ourselves into the customer journey." The team also leans on Brand Analytics and Search Query Performance to see how shoppers discover their listings and how demand builds heading into key seasons like back-to-school and cold and flu. Swipe through to hear their full story.