Can you flow? Let’s talk about creative freedom. The film and commercial industry is shaking, I don’t think there’s ever been an industry in history that has changed so fast, so drastically. Anyone who’s been working in the commercial industry over the last few years feels that the creatives are becoming repetitive. The ingenuity is lower, the surprises are fewer everybody’s playing it safe right now, obviously, when the risk is high, you play. This change can bring freedom, it can get us to that place where we’re exploring and experimenting much more because the risk is lower. So my message to brands and agencies is: be bold, try new ideas, do it now. Don’t use it as a tool to make the old, tired ideas cheaper. Use it for what it is- an opportunity to shake the market and reshape our culture. made with Google Veo and Weavy

We don’t have a creativity problem. We have a content economy problem. When MrBeast says AI could threaten creators livelihoods, he’s not exaggerating. He’s pointing to something bigger: production keeps getting cheaper, but meaning is getting harder to sustain. The latest "Svenskarna och Internet" (https://lnkd.in/dDVpmCiX) report shows the same pattern from the audience side. People are posting less, trusting less and quietly leaving platforms that feel toxic or empty. We’re producing and consuming more than ever, but the social return on that activity keeps shrinking. The problem isn’t the technology. It’s the economics around it. Platforms reward volume, not value. They optimise for attention, not understanding. Maybe the real innovation we need isn’t better models or faster tools. It’s a healthier content ecosystem and one that makes quality, trust and human connection sustainable again. That means building systems that reward relevance, not just reach. Supporting creators and media who help people make sense of the world, not just fill the feed. Because if we don’t, we’ll end up with infinite content and nothing left that truly matters.

Huge, the independent design and technology company, has acquired Both&Yes, a creative studio credited with building digital and AI experiences for Alphabet companies Google and Youtube, as well as leading creative innovation for brands such as Robinhood, Harry’s, and Wild.xyz M&A News by #ClareAdvisors #agencies #FinancialAdvisor https://lnkd.in/g9Gue6fn

Innovation never sleeps. From major sports streaming deals to bold sustainability pivots and high-impact market moves, the global business landscape continues to accelerate. Here are four recent developments shaping the future: 1️⃣ Prime Video enters the court with NBA League Pass, expanding global sports streaming possibilities. 2️⃣ Uber evolves “Green” into “Uber Electric” as the company pushes toward a cleaner and more electrified ride-hailing ecosystem. 3️⃣ Sourav Ganguly joins BCPL as Brand Ambassador, spotlighting the rise of the Bhartiya Corporate Premier League. 4️⃣ Tech market shake-up as Google sees a major valuation drop following a new browser announcement by ChatGPT. Swipe through the carousel for full insights into each headline. Which move do you believe will have the biggest long-term impact? Share your perspective.

📢 Publication Announcement I am pleased to share that my research paper titled “𝑴𝒆𝒕𝒂𝒗𝒆𝒓𝒔𝒆 𝑻𝒓𝒂𝒅𝒆𝒎𝒂𝒓𝒌𝒔: 𝑰𝒏𝒅𝒊𝒂’𝒔 𝑹𝒆𝒂𝒅𝒊𝒏𝒆𝒔𝒔 𝒇𝒐𝒓 𝑽𝒊𝒓𝒕𝒖𝒂𝒍 𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈" has been published in the 𝐈𝐧𝐝𝐢𝐚𝐧 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐟 𝐋𝐚𝐰 𝐚𝐧𝐝 𝐋𝐞𝐠𝐚𝐥 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 (𝐈𝐒𝐒𝐍: 2582-8878), 𝐕𝐨𝐥𝐮𝐦𝐞 𝐕𝐈𝐈 𝐈𝐬𝐬𝐮𝐞 𝐕. The paper critically examines India’s preparedness to safeguard virtual branding rights in the rapidly emerging Metaverse ecosystem, analysing the adaptability of our existing 𝐭𝐫𝐚𝐝𝐞𝐦𝐚𝐫𝐤 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 to 𝘷𝘪𝘳𝘵𝘶𝘢𝘭 𝘨𝘰𝘰𝘥𝘴, 𝘕𝘍𝘛𝘴, 𝘢𝘯𝘥 𝘪𝘮𝘮𝘦𝘳𝘴𝘪𝘷𝘦 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘴. As the line between the physical and virtual economies continues to blur, it becomes imperative for policymakers, practitioners, and scholars to reflect on how traditional IP principles can be reinterpreted for a digitally borderless marketplace. I invite you all to read the full paper here: 🔗 https://lnkd.in/gKAtXnf7 Your thoughts, insights, and discussions on this evolving intersection of technology and intellectual property law are most welcome. #LegalResearch #IntellectualProperty #Trademarks #Metaverse #Innovation #DigitalLaw #ResearchPublication #IJLLR #VirtualBranding #INTA #IPBYARPIT

Nepa x ESOMAR 2025 After a few intense days in Prague filled with conversations, sharp sessions and more than one late-night strategy chat, it became clear: 𝗬𝗲𝘀, 𝗔𝗜 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. ��𝘂𝘁... This year, the focus shifted. It is no longer just about what the technology can do. It is about when human insight is still essential. And what happens when we combine the two. From AI-powered qual to the rise of relatable creators, we have pulled together five key takeaways we think every brand should reflect on right now. Read our full recap here: https://lnkd.in/dqsEiqez

Thomson Reuters Ventures is excited to announce its investment in AudioShake, a groundbreaking company transforming how organizations leverage audio content. Audio represents one of the last frontiers of unstructured data that organizations struggle to fully leverage. AudioShake's technology turns static audio assets into actionable data, unlocking critical business intelligence across various industries, including media, sports, news, and AI labs. This investment is a testament to our strategic focus on innovation, delivering customer value, and supporting founders who are at the forefront of change. Read more here: https://lnkd.in/eyAk-TQG

"Poor distribution and not product is the number one cause of failure." - Peter Thiel Building VidTech.ai and scaling Tyroo TV has taught me this lesson repeatedly. The technology stack for video advertising and connected TV is genuinely hard to get right—dynamic ad insertion, cross-platform measurement, real-time decisioning. But the hardest part isn't the engineering; it's getting into the hands of brands and agencies who need it. The graveyard of startups is full of brilliant technology that never found its customers. As builders, we fall in love with our architecture, our APIs, our elegant solutions—but the market only rewards products that reach the right users at the right time with the right message. Distribution isn't what happens after you build something great; it's what you design for from day one.

More content doesn’t always mean better content. In a market that’s moving faster than ever, brands need partners who protect creative integrity while delivering at scale. That means:  – The right people, in the right places  – Systems that flex, not fracture  – Tech that enables, not replaces Our blog unpacks how brands can scale without compromise: https://lnkd.in/gbATRR-b

All Year 2 Creative Business students visit hit show The Floor UK at Media Park! "It was very impressive to see the studio and all the professionals involved in creating the programme," says Josef Haseth, a Creative Business student. This week, 168 second-year Creative Business students visited Europe’s largest TV studio, where they witnessed the live recording of Talpa Studios’ hit show The Floor UK. Students analysed the format, got a behind-the-scenes look, and even joined the live audience. "I found this very interesting. I was able to see the actual control room and how they produce a game show for the British market," says student Artyom Veliksar. Student Kristiana Balcune adds: "It’s very valuable for me to experience the creation of an international hit format up close. I realised that every detail matters." The Operations Manager at Talpa Studios commented: "As a BUas alumnus, I think it’s important to inspire the next generation. These are our colleagues of the future." "I’m in talks with Talpa Studios to make this a recurring event," says part-time lecturer and filmmaker Stefan Egberts heeteevee.nl, who organised this Authentic Industry Experience and previously worked at Talpa. "Connecting with the industry is one of the three pillars of the Academy for AI, Games and Media, and we can see how significant the impact of this experience is on our students."