Content Problems Are Often Identity Problems Not Writing Issues

From, "delete the post" to "this is the type of content I was looking for." What changed? I stopped trying to make the post sound good and started making it sound true. True to my client's voice, that is. This involved paying attention to: ~How my client speaks, ~The words he lean on. ~The way he explains things. ~What he would never say. I filtered every draft through that. Now, the feedbacks are different. Honestly? That shift mattered. People don’t connect first with polished content. They first connect with what feels real, authentic and true to your voice. The lesson? If you’re writing for someone and it keeps missing, it’s not a writing problem, Sharon. It’s a listening problem.

Good writing is not about using difficult words. It’s about making complex ideas feel simple, clear, and human. The best content doesn’t confuse people. It connects with them. That’s where real impact begins. #contentwriting | #contentmarketing

I tried fixing my content by doing more. It didn’t work. Earlier, I thought improving my content meant doing more. Writing more posts. Coming up with more ideas. Putting in more effort. Now I see it differently. If your message isn’t clear, more content won’t fix it. It will just create more noise. You learn this quickly when you’re trying to stay relevant. Effort doesn’t create results. Clarity does. Clarity helps people understand. And when people understand, they act. Moving from doing more to saying things better changed how I write. And what my writing delivers. More content or clearer content, what are you prioritizing?

When ghostwriting for Food & Bev founders, 2 things matter more than writing itself: 1/ Research Not just surface-level Googling. It's finding unique angles in a client's niche, spotting emerging trends, best practices and coming up with questions that uncover interesting insights. Gary Halbert, the legendary copywriter and one of the highest-paid copywriters in history, believed research is more important than writing. He'd spend days researching before writing a single word 2/ Listening During content calls, I'm not just recording words. I'm listening with my "content brain" on - identifying where to dig deeper - spotting the stories that will resonate - filtering everything through their audience's perspective. And every time I nail these two elements, the writing practically does itself. P.S. What would you add?

This is what “one good post” looks like. Not the final version you see. This. A pile of: – drafts that didn’t land – hooks that sounded better in your head – sentences you rewrote 12 times – ideas that almost worked… but not quite We scroll past polished content and think: “Wow, they’re so consistent.” But consistency doesn’t look like discipline while you’re in it. It looks like doubt. It looks like deleting. It looks like starting again… for the 5th time. Because good writing isn’t about getting it right the first time. It’s about staying long enough to get to the version that finally clicks. So if your work feels messy right now… Good. You’re closer than you think. #ContentWriting #CreativeProcess #LinkedInCreators #WritingLife #Consistency #Marketing #WritersOfLinkedIn

𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱 𝗹𝗶𝗸𝗲 𝗼𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝘃𝗼𝗶𝗰𝗲 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗯𝗲𝘁𝘁𝗲𝗿 𝘄𝗿𝗶𝘁𝗲𝗿𝘀 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂. The problem is rarely the writers. It is the absence of a clear standard for what the brand actually sounds like. A lot of founders know their voice intuitively. They know when something sounds off. They just cannot always articulate why, which means every piece of content becomes a guessing game for whoever is writing it. The brands that sound consistent are not necessarily working with better writers. They have done the work of getting specific about their personality on the page. Not vague adjectives like "authentic" or "innovative" but actual examples. Here is a sentence we would write. Here is one we would never write. Here is how we talk about this topic. Here is what we avoid. That level of specificity is what separates a brand that sounds like one person from a brand that sounds like a committee. Most founders do not have time to build that out themselves, and even when they try, it is hard to be objective about your own voice. You are too close to it. Getting an outside person to listen, observe, and codify what makes your voice yours is one of the most underrated investments a personal brand can make. Once it exists, everything else gets easier to write, review, and delegate. If your content feels inconsistent and you are not sure why, that is usually where the answer lives. If this resonates, feel free to connect or send me a message. #contentmarketing #linkedinstrategy #thoughtleadership #contentstrategy #ghostwriting #contentwriting #leadmagnet #contentcreation #writerlife #writingcommunity

Good content is not about writing more. It’s about thinking better. Most people sit down to write and ask: “What should I post today?” That’s already the mistake. Because content doesn’t start with writing. It starts with clarity. What do you want to be known for? Who are you trying to reach? What problem are you solving? If you don’t know this, You’ll keep creating content that looks fine… But does nothing. The best creators don’t write more. They think more before they write. If your content feels random, It’s not a writing issue. It’s a thinking issue.

Everyone thinks content writing is easy… until it has to deliver results. What they don’t see is the thinking behind it — positioning, research, testing, and constant refining. Anyone can write. Not everyone can make content work. That’s the difference. If you’re only selling writing, you’re competing with everyone who can type fast. But if you’re selling clarity, strategy, and outcomes, you’re playing a completely different game. Write less. Think more. Win better. ✨

Your content is getting ignored because it is safe. You spend two hours crafting a post, obsessing over the value, only for it to die with three likes. It is frustrating. You are sharing real expertise, but people are scrolling right past you like you are invisible. The truth is painful: Your writing is too fluffy, too long, and too boring to care about. Most people think more information equals more value. They use complex words to look like an expert and write paragraphs that feel like homework. In reality, you are just making your audience work too hard. Attention is not a gift. It is earned in the first three seconds. If your hook is weak or your message is buried in filler, you have already lost. The best creators do not write more. They say more with fewer words. To stop the scroll, your content needs a high Clarity Score. It needs a sharp hook that creates a gap in the reader's mind and sentences that are impossible to ignore. I use Haven to analyze my writing and identify the fluff before I hit post. It gives me a Clarity Score and rewrites my captions to be punchy and persuasive. Stop wasting good ideas on bad writing. Get your Clarity Score and start turning lurkers into followers at havenhq.app.

When I talk to clients, the #1 struggle is always the same: Finding ideas n' writing them. Here is my 4-step guide to help you hit publish today: (Save this post before it disappears) 1. The first struggle is always ideas. What should I write? Look around you. A lot happens in 24 hours. Go through your day, or your past, and turn something interesting into a post (personal stories / lessons work best!) Or check your clients’ calls or DMs. Their convos are the best source for post ideas. 2. Once you’ve chosen your topic, write the hook first. This way, the whole post becomes easier to write. The hook acts as your outline... a summary, so you know exactly what to include. Go broad in the first line of your hook. Then, carefully niche down your topic to your specific audience. (If you have ideas but still can't find the words... I got you: [https://lnkd.in/d_Q38w_w] PRO TIP: Write the draft first. Don’t fix grammar or typos yet. Let your thoughts flow freely. 3. Now the editing part comes. - Fix typos. - Double-check grammar. - Cut extra or repetitive phrases. - Replace difficult words with simple, everyday words. - Smooth the structure... decide which points should come first and which after. - Decide where to add links or a CTA. Where to add a solution? Where to add white space? (By editing, I don’t mean changing your words or voice. I mean making your content readable, clean, and structured) 4. Finally, read your post aloud and see if each line makes sense. If you get it, so will your reader. (It’s up to you... read aloud or in your head. I personally don’t read aloud 😂 but some find it super helpful) Before publishing, check: - Is it easy to understand? - Is it talking to your audience? - Is the post giving value to your readers? - Is the tone matching your original voice? (Save posts of creators that catch your eye... study them and see how they are writing) Ta-da! Your post is ready. What are you waiting for? Go hit publish!!! P.S. Do you find writing hard, or is it the ideas? 👀