Boost Engagement with a Clear CTA

If you are struggling to write really powerful content to an imaginary ICP, here's a tip that you can use today. It’s smarter and far more effective to write for a real person who actually exists. Instead of writing to 40-year-old Simon, who drinks coffee and is a mid-level professional, write to an existing client, dream client, or a shark in your industry you really look up to. This is the best way I know to cut out fluff and immediately raise the standard of what you’re saying.

This one tweak will make all the difference in your content. Before writing anything, remember this:.. Every strong piece of content has 3 parts: ✨A beginning that hooks. ✨A middle that builds tension. ✨An ending that leaves people with something to feel. That’s it. Then use the 4E’s while writing: Because when you categorize your content through these, every post suddenly has a purpose: Educate → teach me something valuable Entertain → keep me reading Engage → make me relate Emotion → make me feel something Because people don’t remember posts. They remember how a post made them feel. And one underrated thing? Rhythm. Great writing sounds good in your head. ✨Short sentences. ✨Medium ones. ✨Then a longer sentence that flows and pulls the reader deeper into the emotion. That variation creates momentum. The best writers aren’t just writing words. They’re controlling attention.

When I talk to clients, the #1 struggle is always the same: Finding ideas n' writing them. Here is my 4-step guide to help you hit publish today: (Save this post before it disappears) 1. The first struggle is always ideas. What should I write? Look around you. A lot happens in 24 hours. Go through your day, or your past, and turn something interesting into a post (personal stories / lessons work best!) Or check your clients’ calls or DMs. Their convos are the best source for post ideas. 2. Once you’ve chosen your topic, write the hook first. This way, the whole post becomes easier to write. The hook acts as your outline... a summary, so you know exactly what to include. Go broad in the first line of your hook. Then, carefully niche down your topic to your specific audience. (If you have ideas but still can't find the words... I got you: [https://lnkd.in/d_Q38w_w] PRO TIP: Write the draft first. Don’t fix grammar or typos yet. Let your thoughts flow freely. 3. Now the editing part comes. - Fix typos. - Double-check grammar. - Cut extra or repetitive phrases. - Replace difficult words with simple, everyday words. - Smooth the structure... decide which points should come first and which after. - Decide where to add links or a CTA. Where to add a solution? Where to add white space? (By editing, I don’t mean changing your words or voice. I mean making your content readable, clean, and structured) 4. Finally, read your post aloud and see if each line makes sense. If you get it, so will your reader. (It’s up to you... read aloud or in your head. I personally don’t read aloud 😂 but some find it super helpful) Before publishing, check: - Is it easy to understand? - Is it talking to your audience? - Is the post giving value to your readers? - Is the tone matching your original voice? (Save posts of creators that catch your eye... study them and see how they are writing) Ta-da! Your post is ready. What are you waiting for? Go hit publish!!! P.S. Do you find writing hard, or is it the ideas? 👀

Is content without a destination just words in a direction? This got me thinking about how much time gets wasted writing content that goes nowhere. Not because the idea was bad but because there was no clear destination. Before I write anything, I usually ask one question... What do I want someone to believe by the last line that they don't believe right now? That's it. Sounds simple. It's actually really hard to answer. Because most of us sit down to write with a topic, not a destination. We know what we want to talk about. We don't know what we want to change. Here's what happens when you answer the question properly: → You know exactly who you're writing for - because only specific people hold the belief you're trying to shift → You know how to open - because you start where the reader currently is, not where you want them to end up → You know when to stop - because the moment the belief has shifted, the post is done No extra padding, no summary paragraph restating what they just read and no 'I hope this was helpful.' Just a clear line from where the reader starts to where you want them to finish. Try it on your next post. Write the belief you want them to hold by the last line before you write anything else. Then ask... does every sentence in this post move them closer to that belief? If the answer is no, cut it. That's the whole framework. --- What do you want someone to believe after reading your next post? 👀 p.s. this question also works for emails, pitches, proposals... anything where you need someone to think differently by the end.

Five things I learned about content writing in six weeks that most people only discover after years of trial and error. I am documenting these while they are still fresh because I think the early realisations are the most valuable ones. ONE , Good content is not about writing well. It is about understanding the reader deeply enough that your words feel like they were written specifically for them. TWO , The first line of anything you publish does more work than every other line combined. Spend as much time on your first line as you spend on the rest of the piece. THREE , Specificity converts. Vague claims lose readers. "Our products are high quality" does nothing. "Our crayfish is clean-dried with no sand, rich orange colour, and strong aroma" gives someone a reason to buy. FOUR , Trust is built before the sale , not during it. The content you publish when you are not asking for anything is what makes people comfortable spending money when you eventually do ask. FIVE , Consistency compounds. One post per week for six months builds more authority than ten posts in one week followed by silence. The audience learns to expect you , and expectation is the foundation of trust. None of these are complicated ideas. But applying all five consistently , at the same time , is what separates content that builds a business from content that just occupies a feed. Which of these five is hardest for you to apply consistently? I would genuinely like to know , it helps me understand what to write about next. #contentlessons #marketinginsights #freelancecontentwriter

Before writing content, start with your reader. Ask yourselves these questions: - Who is your audience? - What does your audience know? - What information are they looking for? - What should your content feel like? - What should your reader do next? Good writing is not about sounding creative. It is about making your message clear, useful, and easy to understand. When you understand the reader better, you think clearly and write better. #ContentWriting #WritingTips

Happy Social Saturday guys 👋💃🏽 Let me say this clearly… Content can make or break your article. Writing isn't just about putting words together. I’ve learned it’s deeper than that. People don’t read articles for grammar. They read for meaning. For clarity. For connection. If your content doesn’t speak, people will scroll. If it feels real, they will stay. So before you write, ask yourself: “Will someone feel something after reading this?” Keep it simple. Be honest. Write like a human, not a machine. That’s what makes content powerful. #ContentWriting #SocialSaturday #LinkedInGrowth #WritersLife #DigitalSkills

The Founder Who Sounded Like Everyone Else He had been posting for eight months. Quality content. Consistent. Well researched. Every post landed efficiently and disappeared by the next morning. Everyone had just moved on. He knew something was off. He couldn't put a finger on it. Every post said the same thing in the correct way. The formula was unimpeachable. It was professional, credible, understated, confident. It was straight out of an industry-expert manual — that was the problem. The conversation that changed everything was shockingly simple. He said something offhand in frustration during an unguarded moment. This was nowhere in the outline or the brief. Just something raw and vulnerable slipping through the cracks. That one sentence captured his entire point of view. Everything he had been thinking, writing about, but never tackling head-on. What happened when he wrote from that space. The next post didn't perform instantly. But it felt different to write — lighter, more present. And the responses changed — not likes, but people saying, 𝘵𝘩𝘢𝘵'𝘴 𝘩𝘰𝘸 𝘐 𝘧𝘦𝘦𝘭. The content stopped becoming perfect and started being his own. Why most founders will never get this. They optimize for credibility instead of cultivating their presence. They write for an imagined audience instead of from an actual experience. The professional version keeps getting in the way. And the professional version of anyone sounds the same as everyone else. The content was not the problem. The problem was he was writing as the professional he thought he should be. Not the founder he 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 was. The audience 𝘧𝘦𝘭𝘵 that. One conversation changed that. If you need your writing to sound like you — only sharper — my DMs are open. #Founders #PersonalBrand #Ghostwriting #ContentStrategy #Writing

A lot of writers are adding "I" to their articles and genuinely thinking that's what makes it credible. I get it because somewhere along the line, we were told that personal equals credible. But that's not how it works. So instead of lying or padding your writing with "I" that leads nowhere, here's what actually signals experience: When you make a claim, tie it to a specific moment you witnessed. Not just "I think" but "I noticed this when" or "I've seen this happen when." The claim needs a moment attached to it, not just your opinion floating in the air. When you use numbers, commit to one specific number rather than a range. One specific number means you've been close enough to the topic to make a real judgment call. When you name a tool, say something real about the experience of using it. What happens when people use it? What goes wrong? What surprised you? The tool's name alone is research. What happens around the tool is an experience. Don't just say something works; say when it stops working. The condition is what separates someone who has watched something play out from someone who just read about it. Your caveat is your credibility. And instead of describing what something is, walk through what you actually do. Show your process like you're taking someone through it step by step. And maybe this is why I'll always believe brands should give writers first-hand access to their products. You cannot write thoroughly about something you haven't used, not without lying. ......Attaching a picture so LinkedIn pushes this out.💁♀️

The most humbling thing market research taught me - I was writing for myself this whole time. Every individual is different. Every consumer sits with a product differently, thinks about it differently, needs to hear something different before they move. I didn't really get that before. I'd get a brief, write something that sounded good, and call it done. Now I can't write a single line without asking: who is this actually for? And what do I want them to do, feel, or think after reading this? Because those two questions change everything. The tone shifts. The CTA shifts. Sometimes I throw out the whole angle and start over. Good writing isn't enough and it never was. The right words for the wrong person is just noise. #contentwriting #contentstrategy #marketresearch #content