Plain language boosts reading comprehension by 10-95%

This title was summarized by AI from the post below.

Plain Language Benefit # 3: Plain language increases reading comprehension In actual user studies of before and after results, we have found 10-95% increases, depending on the original text and target audience. The quirky part? Readers often spend MORE time reading—because they are finally actually able to read clear text! When your message is clear, people engage. One word of caution: for rigorous measures, comprehension tests are best developed with professionals like psychometricians who know how to create and validate tests and survey instruments. A huge shoutout to Telma Piacente, Luis Ángel Roldán, Valeria Abusamra, Jesica Formoso for sharing their reading comprehension expertise! P.S.: in all fairness, pain language is not always shorter as the illustration suggests. Sometimes, copy has to expand to say what it needs, how it needs. #PlainLanguage #ReadingComprehension

  • Outline of two readers with curly hair: one confused, to the left, reading a long dense document, with a speech bubble saying "Huh?!"; one happy, to the right, reading a document with white space, sections, and visuals,  with a speech bubble saying "Of course!". Around the graphic text reads: Plain language promotes reading AND
comprehension
from skipped text and low
comprehension scores
to complete reading and up 95%
increase in comprehension!
Romina

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