Building trust in post-acute care with small wins

Healthcare doesn’t have an innovation problem. It has an adoption problem. The science can be flawless. The technology can be groundbreaking. The sales team can have strong relationships. But if the market isn’t rewired to believe, the launch will fail. The cost? Lost revenue. Lost valuation. Lost legacy. It’s not just a missed launch—it’s a missed future. The good news? You don’t have to follow the same path. The companies that break through don’t just launch. They build belief first so when they hit the market, investors lean in, customers listen, and adoption scales. It’s not go-to-market. It’s make-the-market-come-to-you. Going into 2026, the question isn’t: “Is my plan ready?” It’s: “Is my market ready for me?”

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐎𝐄𝐌 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐯𝐚𝐥𝐮𝐞-𝐛𝐚𝐬𝐞𝐝 𝐜𝐚𝐫𝐞—𝐭𝐡𝐞 𝐩𝐮𝐫𝐩𝐨𝐬𝐞, 𝐭𝐡𝐞 𝐦𝐨𝐝𝐞𝐥, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲? A decade ago, when I was working at the payer side, a well-meaning colleague advised me against joining a healthtech OEM. "Value-based care," he argued, "will squeeze their profits and make it harder for them to survive." My curiosity and love for tech drove me to return to the healthtech industry anyway, and today I feel compelled to share that it’s far from true. Instead, the value-based approach should be the future of all healthcare players. The goal of value-based care is to drive high-quality outcomes at a lower cost. 𝐅𝐨𝐫 𝐩𝐚𝐭𝐢𝐞𝐧𝐭𝐬, this means better, faster, and more affordable care. They need equitable, accessible care and a clear pathway to better overall health and wellness. 𝐅𝐨𝐫 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬, this means to deliver that care sustainably – less administrative burdens, less waste in the workflow, logistics, planning, and less burnout – so they can focus on treating patients. So how does OEM innovation tie into this? A single technology is just the starting point. True transformation requires a systemic approach. I call this framework 𝐓𝐡𝐞 𝐕𝐁𝐂 𝐅𝐥𝐲𝐰𝐡𝐞𝐞𝐥™. It’s a system where three core components push on each other to build sustainable momentum: ✔️ 𝐂𝐥𝐢𝐧𝐢𝐜𝐚𝐥 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐢𝐨𝐧: Innovation that speeds up the process and improves accuracy, efficiency, such as AI workflow in imaging devices. ✔️ 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞: Innovation that reduces waste and operational costs, such as predictive monitoring to reduce downtime and prevent delays in Radiology patient care. ✔️ 𝐒𝐲𝐬𝐭𝐞𝐦𝐢𝐜 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥: A holistic business model, not just the revenue model, like SaaS/RaaS, built on an interoperable system backbone, integrates these innovations and creates the structure for delivering value. When these three elements work in concert, they create a virtuous cycle. Better business models fund better technology, which improves outcomes and proves the value that strengthens the business model. This leads me to ask the leaders in my network: 👉 Does your innovation roadmap orchestrate the synergies among these innovations? 👉 How does the culture and KPIs inside a traditional medical device OEM change to truly embrace this shift from selling products to selling outcomes? I would love to hear other thoughts on this topic. #HealthTech #ValueBasedCare #VBC #OEM #MedicalDevices #BusinessModelInnovation #HealthcareLeadership #DianosticImaging #Radiology #HealthIT #HealthcareInnovation #DigitalHealth #MedTech #HealthEquity

When I started building Curowell, I thought I knew what clinics needed, cutting-edge AI, sleek automation, and a feature-packed platform. But after sitting down with over 30 clinic managers, I learned the hard way: they don’t care about buzzwords or tech for tech’s sake. Their world revolves around one thing keeping patients at the center of care and everything else is noise unless it solves their real problems. Here’s what I discovered through those raw, honest conversations: Patients Showing Up Is the Priority: Clinic managers aren’t losing sleep over “AI-powered insights” or “scalable solutions.” Their biggest headache? Ensuring patients walk through the door for their appointments. Missed visits disrupt schedules, strain staff, and hurt patient outcomes. If your solution doesn’t directly tackle no-shows or streamline patient engagement, it’s just another shiny tool they don’t have time for. Staff Time Is Gold: Time is the currency of a busy clinic. Every minute spent wrestling with clunky software or redundant tasks is a minute stolen from patient care. Managers told me they’d rather have a simple tool that saves their team an hour a day than a feature-heavy platform that requires weeks of training. If your solution frees up staff to focus on what matters, caring for patients, they’re all ears. Trust Is Non-Negotiable: Clinics are loyal to systems they know will stick around. Switching platforms is a massive risk, disrupting workflows, retraining staff, and potentially losing data. Managers need to believe you’re not just another startup that’ll vanish in a year. Building trust means showing up, listening, and proving your solution is a long-term partner, not a quick fix. The biggest lesson? Healthtech founders need to stop selling “tools” and start solving for time and trust. At Curowell, we’re laser-focused on creating solutions that respect the realities of clinic life reducing no-shows, saving staff hours, and earning trust through reliability. Because when clinics thrive, patients do too. What’s your biggest takeaway from working with healthcare professionals? #Healthtech #PatientCare #Curowell

One of the most rewarding (and complex) spaces for Product Managers today is HealthTech. It’s where technology meets humanity, and every product decision can impact real lives. What makes HealthTech unique is how Product Managers have to align three critical dimensions: 1️⃣ Clinical integrity- ensuring products improve care, not just efficiency. 2️⃣ Compliance & trust- navigating HIPAA, FDA, and ethical data use. 3️⃣ Human experience- designing with empathy for patients, providers, and caregivers. It’s a constant balance between innovation and responsibility, and that’s what makes it so meaningful. If you’re in (or moving into) HealthTech, I highly recommend these resources that shaped my perspective: 🩺 FDA Digital Health Center of Excellence: https://lnkd.in/eNtz9yZm - for understanding evolving regulation. 💻 HIMSS Innovation Community: https://lnkd.in/eNtz9yZm - a great space for networking and staying ahead of trends. 📊 Rock Health Reports: https://lnkd.in/eUiqYut7 - data-driven insights on funding, innovation, and digital health adoption. HealthTech isn’t just about building apps or platforms, it’s about building trust, access, and better outcomes. #HealthTech #ProductManagement #DigitalHealth #PatientExperience #HealthcareInnovation #AIinHealthcare #MedTech #Leadership

Why I Stopped Selling “Clinic Innovation” There was a time I led with features. Shiny clinics. Slick portals. New services stacked on top of old systems. It looked like innovation. But it didn’t change cost, risk, or behavior. Here’s what I’ve learned after sitting across from CFOs, CHROs, and advisors trying to clean up the mess: The clinic model doesn’t need more innovation. It needs more integration. When we stopped chasing flash and started designing around: ✅ Referral control ✅ Chronic condition strategy ✅ Claims alignment ✅ Access that flexes with real workforce patterns ...that’s when the outcomes moved. We helped one employer stop expanding a clinic footprint that wasn’t producing results. Instead, we refined the ADPC model that integrated with their plan, PBM, and navigation partner. ER visits dropped. MSK referrals improved. Trust went up — because access matched need. I’m not anti-innovation. But if it’s not tied to strategic levers, it’s just cost with better branding. Innovation is easy. Alignment is work. Only one of those controls cost. Curious — where are you seeing innovation fall short of impact right now?

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗿𝗶𝗴𝗵𝘁 𝘃𝘀 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 In HealthTech, the stakes are high. Building the wrong product can be costly, risky, and even dangerous. But still so much attention goes to building the 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑟𝑖𝑔ℎ𝑡:  • The development team needs to work fast and efficiently to deliver to market as soon as possible.  • Good coding practices must be followed.  • Applicable regulations and ISO standards need to be met to ensure compliance. The focus is often on delivering the product fast and compliant to market. But all of this doesn’t make sense if you’re not building the 𝑟𝑖𝑔ℎ𝑡 𝑝𝑟𝑜𝑑𝑢𝑐𝑡:  • The product that brings real value to all stakeholders involved.  • The product that aligns with the company’s strategic direction. First make sure you’re building the right product, only then can you focus on building it right. To understand if you’re building the right product, you need to look at it from three angles: 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐮𝐬𝐞𝐫, and 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲. 👉 Try out my quick scan tool to reflect on your product from these three angles and see whether you’re truly building the right product: https://lnkd.in/eSw2fb8A #HealthTech #DigitalHealth #ProductManagement #Innovation

Why Great HealthTech Needs Great Operations A broken process can destroy what brilliant technology builds. Every Leader in healthcare dreams of transformation — but the real transformation starts in operations. It’s not just about efficiency; it’s about trust. When your operations team ensures data accuracy, workflow reliability, and predictable turnaround times — patients trust your systems. Clinicians rely on your platforms. Investors believe in your execution. Operational excellence is how you turn innovation into reliability. It’s the bridge between vision and delivery. At any organization Operations framework isn’t a backend function — it’s a competitive advantage. Because in healthcare, outcomes don’t depend on code alone; they depend on how consistently that code works every single day. Technology may disrupt healthcare. But operations sustain it. #HealthTechLeadership #OperationalExcellence #PatientExperience #DigitalHealth

💡 𝗬𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀. 𝗜𝘁 𝗻𝗲𝗲𝗱𝘀 𝗺𝗼𝗿𝗲 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗺𝗲𝗮𝗻 𝗯𝘆 𝘁𝗵𝗮𝘁: I’ve seen this pattern often: A MedTech startup with brilliant engineers, passionate founders, and endless features. Every version adds something “new.” The Problem? 🚨 Every update makes the product harder to use. Here’s the truth: Reacting to every customer-request with a new feature is the fastest way to burn out your team AND burn through your funding. 𝗜𝗻 𝗵𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲, 𝘀𝗶𝗺𝗽𝗹𝗶𝗰𝗶𝘁𝘆 𝘀𝗮𝘃𝗲𝘀 𝗹𝗶𝘃𝗲𝘀. If a tool takes longer to use, creates confusion, or adds friction, it becomes a liability - not an innovation. And as medical professionals, we will avoid it. 𝗦𝗼 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗼 𝗶𝘁 𝗿��𝗴𝗵𝘁? 🩺 As a doctor, I can tell you: clinicians don’t want “all-powerful” systems. We want tools that disappear into the workflow and are fast, reliable, and safe. 🚀 As a consultant, I help founders redesign complexity into clarity - because adoption doesn’t come from “more,” it comes from “better.” If you want to scale in MedTech: Don't build big and fast - design smart and flexible. Would love to hear your experiences in the comments 👇 Let's improve healthcare. Together! #MedTech #PatientSafety #ClinicalAdoption

The pharmacy sector is undergoing a quiet revolution. Technology is no longer just a support tool it’s becoming a driver of better patient outcomes, streamlined operations, and stronger connections with communities. From digital consultations to smarter inventory systems and data-driven decision-making, the integration of tech is redefining how pharmacies deliver value. We believe this intersection of healthcare and technology is where real innovation lies. By embracing digital tools, pharmacies can move beyond dispensing products to becoming true health partners; accessible, efficient, and patient-centered. This is an exciting journey, and it’s only the beginning. The question we should be asking is: how do we continue to innovate responsibly while keeping patient trust at the center?