When is the same, different?
A couple of weeks ago I attended SportsPro Live where the conversation was dominated by the future of women’s football in the UK.
With the brilliant Nikki Doucet (CEO, Women’s Super League) on stage confidently articulating her vision for the women’s game there are some exciting times ahead.
Over the two days one viewpoint that came across in the conversations on women’s football, that resonates with us at Hytro, is when are competitors not actually competitors?
Principally is women’s football a different product to men’s football? Should it be competing for the same fan base or a different one? Should it look to emulate, for instance, the tribalism of the men’s game or create a more family friendly environment?
Intuitively to me the opportunity feels to be in forging a new path. Learning from the success of the men’s game but not trying to be the same.
I have twin boys who are two. Their first taste of a live football game will almost certainly be a women’s game because of the family friendly atmosphere present on most match days. I hope that doesn’t change. The different match day experience to the men’s game is not right or wrong but presents an opportunity to appeal to a different fan base and act and be different.
This has parallels to Hytro where we are a different BFR product, and we are free to explore new uses in a manner that our BFR competitors cannot.
Being a pioneer brand has many advantages and not conforming to the existing thinking and challenging where and how BFR can be used is part of our ethos.
Hytro is the first Performance BFR company.
Hytro is the first time BFR has been used squad wide in pro sports.
This has seen us move to leaders in the market and rapid widespread adoption in pro sports.
The same but different.
#hytro #bfr #womensfootball #different #sportspromedia #sport
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