Reliance Retail Acquires Kelvinator: Forging a New Era in India's Consumer Durables Market Mumbai, July 18, 2025: Reliance Retail today announced a landmark acquisition of Kelvinator, a strategic move poised to significantly amplify its leadership in India's fast-growing consumer durables sector. This acquisition is a testament to Reliance Retail's unwavering commitment to shaping the future of the consumer durable sector in India by delivering unparalleled value and choice to consumers, nationwide. Kelvinator, a brand synonymous with trust and innovation for over a century, pioneered electric refrigeration for home use globally. In India, it achieved iconic status in the 1970s and 80s with its memorable tagline, "The Coolest One," and continues to be revered for its cutting-edge technology, superior performance, enduring quality, and exceptional value. This acquisition strategically aligns with Reliance Retail's vision of democratizing aspirational living. By integrating Kelvinator's rich legacy of innovation with Reliance Retail's expansive and unparalleled retail network, the company is set to unlock substantial consumer value and accelerate growth in the rapidly expanding premium home appliances market across India. This synergy will ensure that high-quality, globally-benchmarked products are accessible to every Indian household, enhancing their daily lives. "Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready," stated Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). "The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network." With Kelvinator now firmly integrated into its formidable ecosystem, Reliance Retail is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock substantial long-term opportunities within India's dynamic consumer durables market. This move reinforces Reliance Retail's ambition to not only anticipate but meet the evolving demands of the Indian consumer, solidifying its position as the undisputed leader in the retail landscape.
Ramtilak Yadav
7mo
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Aradhna Nexpack
7mo
Strategic masterstroke….Kelvinator’s heritage + Reliance’s reach = game changer for premium appliances in India! Solid example of tapping into India’s rising purchasing power!
Sharad Singh
7mo
Congratulations 🎉 Reliance Retail for this strategic move. Hearing the word kelvinator pinned my mind with the bad experience I am suffering from last 5 months. I purchased one desert cooler from Reliance Digital on 17.03.2023 stating one year full warranty. Found some defect on delivery but told by delivery boy that will be corrected by technician once call booked. Since that day till today I have written 25+ mails to customer care without getting any satisfactory response. Even involving the CEO desk BM Bade for help. I hope after this acquisition kelvinator service will improve and I will get the required support.
Raman Kumar
7mo
Hi my name is Raman kumar gautam from Amritsar Punjab my contact number is 8054816037. I have a bussiness idea that will give profits of 18000 crore in 1 year and in 3 year the profits goes 72000 crore and in 5 year the profits goes 90000 crore can some one send this mess to board of directors of reliance i just need one call and give a chance to prove my self
Mahesh Bartakke
7mo
"It’s impressive to see your continuous efforts in making technology more accessible and impactful for Indian consumers. The Kelvinator acquisition is a landmark decision that reinforces your leadership and commitment to delivering high-quality global innovations. Your extensive distribution and service network will ensure this mission reaches every corner of the country
Reliance needs to understand the real needs of our country. You can invest 46000 crore to acquire the retail business but can't make people happy and prosperous. Only few crores can do lacs of employment,, prosperity and happiness in rural area and real growth of our nation.
Syed Ilyas
7mo
Congratulations Mam💐, It's a truly great job and it's a Father who believes in such a faithful daughter who proves herself and makes him proud Many more milestones on the way, Not expecting any sympathy from the Reliance team Just express my thoughts. All the very best for the same goal and Achievements hope so..... God bless you 🤝
My Inbox Media ®
6mo
A milestone announcement by Reliance Industries Limited. The acquisition of Kelvinator not only revives a legendary brand but also signals a new phase in India’s consumer durables market, where innovation, accessibility, and consumer trust will drive long-term growth.
This acquisition marks a significant milestone not only for Reliance Retail but also for the Indian consumer durables market at large. By bringing together Kelvinator’s legacy of trust, quality, innovation with Reliance Retail’s expansive distribution network and outstanding service capabilities, this partnership is positioned to reshape the way premium home appliances are accessed and experienced by millions of Indian households. The strategic move echoes a strong commitment to democratizing technology and making global innovations accessible and meaningful for all sections of society. It is truly inspiring to see Reliance Retail taking proactive steps to anticipate evolving consumer aspirations and deliver on them with such scale and efficiency. Congratulations to Reliance Retail on this visionary acquisition—this bold step will not only accelerate growth in the sector, but also reinforce your mission of enhancing lives across India through technology-driven value and inclusivity. Looking forward to witnessing the positive impact and transformation this collaboration will bring to countless families nationwide. Reliance Industries Limited