Growing Agency Combines Real Estate with High-Tech REAL ESTATE: Premier Property Partners Expect to Grow to 100 Agents in 2025 By Ray Huard RANCHO BERNARDO – Two veteran San Diego residential real estate agents, Rich Johnson and Shirin Alipanah, have formed their own real estate agency – Premier Property Partners. Johnson and Alipanah have also linked up with LPT Realty, a cloud-based international brokerage with operations across the U.S., Canada and the U.K. “Our mission has always been clear – support agents like family, give them freedom, build something bigger than a commission check,” Johnson said. “With LPT, we’re leveling up the game, bringing choice, a familial, people-first culture, along with the best resources to foster agent success.” Based in Rancho Bernardo, Johnson and Alipanah plan to open an office in Palm Desert. Combined, over a career dating back 30 years, Johnson has led more than $10 billion in sales. ‘I’ve had many offices over the years throughout San Diego County and Coachella,” Johnson said. “At one point, I had 19.” A graduate of Cabrillo College, Johnson spent nearly 20 years with Windermere Homes & Estates. He teamed up with Alipanah because, “I was anxious to get more in the trenches instead of overseeing 400 or 500 agents,” Johnson said. Alipanah has a background in high-tech and real estate, with stints as a technology partner with Meta, a real estate advisor with Shirin Alipanah Realty Group, and head of the IT Program Management Office of Jack in the Box. “We’re kind of bringing the best of tradition along with a tech background,” Johnson said. Starting with 25 agents, Johnson said that he expects that Premier Property Partners will grow to exceed 100 agents by the end of 2025. “The industry’s shifting. Agents want more control. They want better systems. They want more financial freedom. They’re looking for how they can have more control over their own business,” Alipanah said. “We’re looking at creating something more than just a team that has all this fancy stuff, more than just another brokerage. It’s not just about recreating another team because there are so many real estate teams.” So far this year, the residential real estate market has cooled. “The market is experiencing a big correction right now,” Johnson said, adding that he expects that the market will begin to return to normal by the end of 2025. https://lnkd.in/gMHT6KTn #realestate #residentialrealestate #realestateagents
Premier Property Partners: New Real Estate Agency with LPT Realty
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Most property investors struggle with one thing: Talking to real estate agents. After 5 years and thousands of conversations with agents across New Zealand, I've cracked the code on how to negotiate better deals. Here are my 7 proven tactics: 1. Start with Strategic Compliments Before calling, I check how many listings an agent has on Trade Me. If they've got multiple properties, I'll say: "Good to see you've got more than one listing, unlike other agents in this market." 2-3 seconds of light humour sets a positive tone immediately. 2. Never Insult Their Competence ❌ "Why hasn't this sold yet?" ✅ "I see it's been listed since July. What's been the activity on the property?" One approach puts up barriers. The other keeps the conversation collaborative. 3. The Double-Commission Strategy Tell agents: "I want to buy this house, add value, and possibly give it back to you when I sell." Their brain immediately calculates: two commissions from one property. Suddenly, they're working harder for you. 4. Show Empathy for the Vendor Especially in smaller towns, agents often know vendors personally. Ask: "What's the reason the vendor wants to sell? Can we structure our offer to make it easier on them?" When you're genuine, agents don't have to fabricate reasons to present your offer favourably. 5. Text Before You Call The biggest frustration? Agents not answering calls. Solution: "Hi [Agent], calling about [address]. Is this still available?" Wait for them to call back. If they respond fast, the property is likely still on the market. Agents love this efficiency. 6. Prevent Multi-Offer Games Use third-party blame: "I've dealt with agents before who took my offer and created a multi-offer situation. That's not something you're going to do, right?" Then ask: "When exactly will you present this to the vendor?" Get a deadline. 7. Control the Presentation Ask: "How are you presenting this offer? In person or email?" If email: "So I could get a response in 30 minutes then?" This prevents stalling tactics and keeps the process moving. The Bottom Line: Agents encounter difficult buyers daily. When you're professional, courteous, and create win-win situations, you stand out and secure better deals. Speed + efficiency + rapport = the best property deals in today's market. Want to fast-track your property investing journey? Book a call with me #PropertyInvesting #RealEstateNZ #NegotiationTips #PropertyInvestor #RealEstateInvesting #NewZealandProperty #InvestmentProperty
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Today’s real estate agent must engage with the rapid industry changes to secure operational resilience in 2026. Keep in mind that State Licensing Law is what grants the agent’s legal right to practice real estate. Brokerages are consolidating at a consistent rate. Artificial intelligence (AI) automation removes the need for human labor with back-office functions. Simply, brokerages can manage more agents with fewer staff. Planning at the brokerage level involves getting to the lowest cost the firm can to produce a transaction. Expect association and multiple listing service rules and agreements to continue to change in an effort to conform and align with the rapidly emerging technological advances. In times of dramatic real estate industry changes the consumers will value consistency. The agent’s branding should be communicating consistency. As agent’s visit their business plan for the coming 2026 year the focus should be on profit. Participating in a high volume of sales means nothing if your net margin is too soft. The technology you employ as part of your workflow owes you money- instead of another button to push. How are the tech platforms you are using removing the need for your time and attention as an agent. Take some time to separate the individual tasks you perform as part of your workflow and write out how that activity produces a return on investment. Here the agent is clarifying to tie your spending of time and money to received revenue. Acknowledge as an agent that with planning to continue to operate during this time of dramatic change profit matters. Realigning your daily workflow with activities that produce profit will need to be central for what really matters as we enter 2026. At eXp Realty transparency is a primary goal embedded within our service delivery process which is designed to give the property seller more confidence in the sale. Louis Kutzke a realtor in Wisconsin with eXp Realty provides a service oriented, no-pressure approach when assisting a family to list, market, and sell their property. Louis Kutzke is a Designated Seller Representative Specialist (SRS) , Designated Seniors Real Estate Specialist (SRES), Certified Resort and Second Home Property Specialist (RSPS), Certified Pricing Strategy Advisor (PSA), Certified Short Sales and Foreclosure Resource (SFR), and Certified Real Estate Owned (REO), with eXp Realty serving Wisconsin Dells, Baraboo, Reedsburg, and Portage areas in the State of Wisconsin. National marketing through a local realtor who can help with confidential site research, utilization considerations, packaging a listing proposal, and contract to close oversight with listing your real estate asset. Email: louis.kutzke@exprealty.com Phone: 608-432-4286 Web Site: https://lnkd.in/eCN3yMS2
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There’s Been a Spike in Last‑Minute Real Estate Cancellations: I’ve been in this business long enough to recognize when a troubling pattern takes hold—and right now, I’m seeing it everywhere. Conversations with managing brokers across the country have confirmed it: cancellations are spiking at the finish line, and too many of them could have been avoided. Buyers don’t want more sales spin. They want stability—a voice that reassures them, a plan that grounds them, sometimes even the comfort of something aspirational. In the past, a good buyer’s broker could step in, rebuild trust, settle nerves, and guide everyone to the closing table. The best ones act almost invisibly, re-centering the buyer when emotions run high and helping them see possibility over panic. That skill used to be a hallmark of our profession. It’s no longer guaranteed. These days, I watch newer agents crack under pressure. When a buyer hesitates, rather than standing firm or reframing the decision, they crumble. The contract might be airtight, but without the conviction to shepherd it through, the deal dies. It’s no different on the listing side. Press into a tough moment and too often you’ll see inexperience take the wheel—agents who don’t know how to redirect, don’t know how to de-escalate, and certainly don’t know how to keep momentum alive. In a market already weighed down by high interest rates and anemic buyer demand, every lost deal leaves a scar. The gap between seasoned pros and AI‑scripted rookies is widening, and it’s not good for the industry. Real estate has always thrived on resilience—knowing when to stand your ground and when to bend. Those instincts come from time spent in the trenches, from deals that pushed you to your limits and taught you how to win anyway. From what I observe, the key difference often comes down to leadership. A sharp, engaged managing broker sees trouble before it hits, draws on experience to chart the right course, and steps into difficult conversations so the agent doesn’t lose the client. Too many agents think they can—or should—handle these moments alone. They shouldn’t. Lean on your managing broker more than you believe you need to, because the right guidance at the right time can turn a near‑certain cancellation into a flawless close. Markets will recover, but our skills must, too. My hope is that more agents make that shift—becoming wiser, sharper, steadier—before the last‑minute cancellations we’re seeing become the new normal.
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THIS STANDARD FOR REAL ESTATE TOP PRODUCERS MAY SHOCK YOU Remember when being a “million-dollar producer” made someone a real estate star? Those days are long gone. ⸻ Sometime in the 1960s, the term “million-dollar producer” moved from the insurance industry to residential real estate. It signified elite performance — the top of the profession. But back then, the average U.S. home price was around $21,000. To hit a million in sales, a realtor had to close nearly 50 transactions a year — about one a week. Impressive! As prices rose, the title evolved. Million-dollar producers became multi-million-dollar producers. Yet in today’s market, where a single home can sell for several million, multi-million-dollar producer sounds about as current as dial-up Internet. Doubling or even quintupling the label — calling someone a $10 million or $20 million producer — still doesn’t capture what the top, top agents are doing in sales today. And measuring “elite” by one year’s volume? That’s like inducting a player into the Hall of Fame after one great season. Real mastery is proven over time — through long-term, consistent performance. That’s why I believe the next benchmark for excellence should be “billion-dollar producer.” Even in today’s high-price era, reaching a billion in sales means closing 1,000 one-million-dollar homes. At one a week, it would take 20-years of consistent production to sell $1 billion. Does it sound like you would have to be the Tom Brady of real estate to cross that threshold? Then, you might be surprised at the volume of some Greater Boston agents. • Michael L Carucci of Gibson Sotheby’s in Back Bay advertises $3 billion-plus sold in real estate. • George Sarkis Jr. of Douglas Elliman promotes more than $1 billion in career sales. • @Tracy Campion of Campion and Company — often ranked Boston’s #1 agent — in the last five years has sold over $1 billion in just seller sides. If her buyer sides were added, the figure would be much higher! The roster of Bay State billion-dollar producers is growing — and redefining what “elite” really means. Maggie Gold Seelig of MGS Group Real Estate has surpassed half a billion of sales over the past decade and recently was representing 23 different homes at the same time with a combined list value of nearly $300 million. Maybe it’s time to retire million-dollar producer once and for all. The real term for today’s top agents? 👉 Billion-dollar producers. #RealEstate #bostonrealestate #LuxuryHomes #SalesLeadership #RealtorLife #MarketInsights #RealEstateIndustry
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Success in real estate today demands more than just hustle. Agents need to specialize. At Easy Realty, we believe the most effective way to attract consistent listings is by becoming an authority in a specific niche or geographic area. This isn’t just about branding—it’s about trust, loyalty, and long-term success. The key? Focus and time. Malcolm Gladwell popularized the idea that mastery requires roughly 10,000 hours of dedicated practice. For real estate agents, this means immersing yourself in one area—whether it’s a neighborhood, property type, or client demographic—and learning everything about it. When clients see that you’re not just familiar but deeply knowledgeable, they’re more likely to trust your guidance and refer others. Over time, this builds a loyal client base that returns again and again. To accelerate your journey, we recommend subscribing to the Easy Realty YouTube channel. Our videos offer insights on how to choose your niche, build authority, and attract listings organically. We also encourage agents to read books written by experts in their chosen field. If reading isn’t your thing, try Audible—listening while driving or walking can make learning effortless and consistent. Easy Realty also offers free onboarding to help agents identify their strengths and point them toward the right niche. Whether you're just starting or looking to pivot, our onboarding process is designed to give you clarity and direction. It’s also important to understand the broader industry changes. The Clear Cooperation lawsuit against NAR is reshaping how buyer representation works. As a result, fewer buyer agents may be needed, making it even more critical to focus on listings and seller relationships. By becoming a listing expert, you position yourself ahead of the curve. And here’s a bonus: by joining a Thompson Broker, you can avoid unnecessary association dues while still operating with full legal compliance. This means more money in your pocket and fewer bureaucratic hurdles. In short, success in real estate isn’t about doing everything—it’s about doing one thing exceptionally well. Choose your niche, commit your time, and let Easy Realty guide you toward becoming the go-to expert in your field. To learn more visit Easy.Realty Read the full article "How Easy Realty Helped Me Get More Listings" here: https://lnkd.in/ePCvQZAB
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Success in real estate today demands more than just hustle. Agents need to specialize. At Easy Realty, we believe the most effective way to attract consistent listings is by becoming an authority in a specific niche or geographic area. This isn’t just about branding—it’s about trust, loyalty, and long-term success. The key? Focus and time. Malcolm Gladwell popularized the idea that mastery requires roughly 10,000 hours of dedicated practice. For real estate agents, this means immersing yourself in one area—whether it’s a neighborhood, property type, or client demographic—and learning everything about it. When clients see that you’re not just familiar but deeply knowledgeable, they’re more likely to trust your guidance and refer others. Over time, this builds a loyal client base that returns again and again. To accelerate your journey, we recommend subscribing to the Easy Realty YouTube channel. Our videos offer insights on how to choose your niche, build authority, and attract listings organically. We also encourage agents to read books written by experts in their chosen field. If reading isn’t your thing, try Audible—listening while driving or walking can make learning effortless and consistent. Easy Realty also offers free onboarding to help agents identify their strengths and point them toward the right niche. Whether you're just starting or looking to pivot, our onboarding process is designed to give you clarity and direction. It’s also important to understand the broader industry changes. The Clear Cooperation lawsuit against NAR is reshaping how buyer representation works. As a result, fewer buyer agents may be needed, making it even more critical to focus on listings and seller relationships. By becoming a listing expert, you position yourself ahead of the curve. And here’s a bonus: by joining a Thompson Broker, you can avoid unnecessary association dues while still operating with full legal compliance. This means more money in your pocket and fewer bureaucratic hurdles. In short, success in real estate isn’t about doing everything—it’s about doing one thing exceptionally well. Choose your niche, commit your time, and let Easy Realty guide you toward becoming the go-to expert in your field. To learn more visit Easy.Realty Read the full article "How Easy Realty Helped Me Get More Listings" here: https://lnkd.in/ePCvQZAB
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Success in real estate today demands more than just hustle. Agents need to specialize. At Easy Realty, we believe the most effective way to attract consistent listings is by becoming an authority in a specific niche or geographic area. This isn’t just about branding—it’s about trust, loyalty, and long-term success. The key? Focus and time. Malcolm Gladwell popularized the idea that mastery requires roughly 10,000 hours of dedicated practice. For real estate agents, this means immersing yourself in one area—whether it’s a neighborhood, property type, or client demographic—and learning everything about it. When clients see that you’re not just familiar but deeply knowledgeable, they’re more likely to trust your guidance and refer others. Over time, this builds a loyal client base that returns again and again. To accelerate your journey, we recommend subscribing to the Easy Realty YouTube channel. Our videos offer insights on how to choose your niche, build authority, and attract listings organically. We also encourage agents to read books written by experts in their chosen field. If reading isn’t your thing, try Audible—listening while driving or walking can make learning effortless and consistent. Easy Realty also offers free onboarding to help agents identify their strengths and point them toward the right niche. Whether you're just starting or looking to pivot, our onboarding process is designed to give you clarity and direction. It’s also important to understand the broader industry changes. The Clear Cooperation lawsuit against NAR is reshaping how buyer representation works. As a result, fewer buyer agents may be needed, making it even more critical to focus on listings and seller relationships. By becoming a listing expert, you position yourself ahead of the curve. And here’s a bonus: by joining a Thompson Broker, you can avoid unnecessary association dues while still operating with full legal compliance. This means more money in your pocket and fewer bureaucratic hurdles. In short, success in real estate isn’t about doing everything—it’s about doing one thing exceptionally well. Choose your niche, commit your time, and let Easy Realty guide you toward becoming the go-to expert in your field. To learn more visit Easy.Realty Read the full article "How Easy Realty Helped Me Get More Listings" here: https://lnkd.in/ewNA45TK
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Success in real estate today demands more than just hustle. Agents need to specialize. At Easy Realty, we believe the most effective way to attract consistent listings is by becoming an authority in a specific niche or geographic area. This isn’t just about branding—it’s about trust, loyalty, and long-term success. The key? Focus and time. Malcolm Gladwell popularized the idea that mastery requires roughly 10,000 hours of dedicated practice. For real estate agents, this means immersing yourself in one area—whether it’s a neighborhood, property type, or client demographic—and learning everything about it. When clients see that you’re not just familiar but deeply knowledgeable, they’re more likely to trust your guidance and refer others. Over time, this builds a loyal client base that returns again and again. To accelerate your journey, we recommend subscribing to the Easy Realty YouTube channel. Our videos offer insights on how to choose your niche, build authority, and attract listings organically. We also encourage agents to read books written by experts in their chosen field. If reading isn’t your thing, try Audible—listening while driving or walking can make learning effortless and consistent. Easy Realty also offers free onboarding to help agents identify their strengths and point them toward the right niche. Whether you're just starting or looking to pivot, our onboarding process is designed to give you clarity and direction. It’s also important to understand the broader industry changes. The Clear Cooperation lawsuit against NAR is reshaping how buyer representation works. As a result, fewer buyer agents may be needed, making it even more critical to focus on listings and seller relationships. By becoming a listing expert, you position yourself ahead of the curve. And here’s a bonus: by joining a Thompson Broker, you can avoid unnecessary association dues while still operating with full legal compliance. This means more money in your pocket and fewer bureaucratic hurdles. In short, success in real estate isn’t about doing everything—it’s about doing one thing exceptionally well. Choose your niche, commit your time, and let Easy Realty guide you toward becoming the go-to expert in your field. To learn more visit Easy.Realty Read the full article "How Easy Realty Helped Me Get More Listings" here: https://lnkd.in/ewNA45TK
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I am lucky to have been able to sell many different types of Real Estate. From vacant land to custom homes and starter homes to some of my best friends. I have leased office space, retail space and industrial space. And I probably enjoy them all a little too much but love being focused on the land. That being said I get a lot of referrals and interactions with residential agents, which in the CRE culture is just the end of the world and I think otherwise. Yes they speak a different language and yes they have different priorities but they can be great referral partners and have same goals as we do. So what steps do I take if they seem to be treading into this new territory on one of my listings with their clients and make sure everyone achieve their goals? 1. I stop and try to understand where they are coming from. They have a friend that asked them to help because they trust them, so they are out here doing what they can. So I slow down on terminology and cheesy acronyms and listen. 2. Next I offer to take over their client and give them a referral fee. Many times this is a relief to them and their broker as it pulls some of the liability away but also streamlines the representation process. I am not trying to steal their client but relieve them of this transaction burden. 3. If they choose to refer the client to me, I always copy them on anything they want. Not only does it show an appreciation for the business but also it can be a great learning experience for them. 99% of the time they are happy to just stay in their lane and keep selling homes but knowing more about the process can also give them a leg up as they keep getting these customers to refer. It also keeps them in the loop to ensure their client/friend is in good hands. 4. If they choose to go solo I am totally fine with that and treat them the same way I would want to be treated. It may take a few extra conversations and clarification but my job is to sell a listing and do what it takes to get there. 5. I pay them quickly. I run my own brokerage so I can turn around that referral fee pretty quickly and I explain to them that within 24 hours of receiving my payment, I will get them paid. They are used to closings and settlements so this is something once explained they can plan for, but I always pay them as soon as possible. I want these referrals and have been appreciative everytime I get them in my business, so doing what I can to accommodate might not be CRE cool but its smart for my business.
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The Myth of the Perfect Brokerage: Why Success Always Travels With You By Super Agent Logan Real Estate Strategist | Market Analyst | Conservative Housing Advocate After decades in this business, one truth stands above all others — success never comes from switching logos. Every agent, at some point, faces that question: “Maybe it’s time for a change.” The truth is, a new logo, office, or split can feel exciting — but it may change the outcome. Success in real estate doesn’t come from where you hang your license. It comes from how you show up every single day. 💡 The Hard Truth There is no perfect brokerage. There are only perfectly disciplined agents — with great people skills. Discipline creates consistency, and consistency creates trust. But it’s your people skills that build relationships, open doors, and create loyalty that lasts. It’s about communication over communication — on the phone, by text, and by email. It’s setting clear expectations, under-promising and over-delivering. It means fighting for your clients as if they were your own family. It’s doing whatever it takes — both the little things and the big things. It’s having trusted partners — lenders, title companies, home inspectors, roofers, plumbers, electricians, handymen, and movers — ready to step in when your clients need them most. And it’s being a student of the business. Knowing your market, your product, and your numbers — so your clients always win. That’s how you create raving fans. 🧭 What Seasoned Agents Know A brokerage can enhance your business — but it can’t replace fundamentals: • Discipline in follow-up • Integrity in communication • Mastery of market knowledge • Excellence in execution • Loyalty to your clients above all else And yes — leadership matters. The right leadership is visionary and supportive. Ask yourself: 1️⃣ Can I trust them? 2️⃣ Do they care about me? 3️⃣ Are they committed to excellence? It’s important to work for someone who motivates you, supports you, and expects greatness out of you. Strong agents carry their mindset and systems wherever they go. That’s why success doesn’t depend on the logo — it travels with them. 💬 Final Thought The myth of the perfect brokerage keeps many agents searching for the next best thing. But the truth is simpler: The perfect brokerage is the one where you finally stop searching and start serving. Because success doesn’t live in the building. It lives in your knowledge, your habits, and the way your clients feel when they hand you the keys and say, “Thank you for treating us like family.” So wherever you are today — lead, serve, and master your craft. The grass under your feet will grow greener than you ever imagined. Success doesn’t stay behind when you switch brokerages — it travels with you.
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