Premier Property Partners: New Real Estate Agency with LPT Realty

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San Diego Business Journal5K followers

Growing Agency Combines Real Estate with High-Tech REAL ESTATE: Premier Property Partners Expect to Grow to 100 Agents in 2025 By Ray Huard RANCHO BERNARDO – Two veteran San Diego residential real estate agents, Rich Johnson and Shirin Alipanah, have formed their own real estate agency – Premier Property Partners. Johnson and Alipanah have also linked up with LPT Realty, a cloud-based international brokerage with operations across the U.S., Canada and the U.K. “Our mission has always been clear – support agents like family, give them freedom, build something bigger than a commission check,” Johnson said. “With LPT, we’re leveling up the game, bringing choice, a familial, people-first culture, along with the best resources to foster agent success.” Based in Rancho Bernardo, Johnson and Alipanah plan to open an office in Palm Desert. Combined, over a career dating back 30 years, Johnson has led more than $10 billion in sales. ‘I’ve had many offices over the years throughout San Diego County and Coachella,” Johnson said. “At one point, I had 19.” A graduate of Cabrillo College, Johnson spent nearly 20 years with Windermere Homes & Estates. He teamed up with Alipanah because, “I was anxious to get more in the trenches instead of overseeing 400 or 500 agents,” Johnson said. Alipanah has a background in high-tech and real estate, with stints as a technology partner with Meta, a real estate advisor with Shirin Alipanah Realty Group, and head of the IT Program Management Office of Jack in the Box. “We’re kind of bringing the best of tradition along with a tech background,” Johnson said. Starting with 25 agents, Johnson said that he expects that Premier Property Partners will grow to exceed 100 agents by the end of 2025. “The industry’s shifting. Agents want more control. They want better systems. They want more financial freedom. They’re looking for how they can have more control over their own business,” Alipanah said. “We’re looking at creating something more than just a team that has all this fancy stuff, more than just another brokerage. It’s not just about recreating another team because there are so many real estate teams.” So far this year, the residential real estate market has cooled. “The market is experiencing a big correction right now,” Johnson said, adding that he expects that the market will begin to return to normal by the end of 2025. https://lnkd.in/gMHT6KTn #realestate #residentialrealestate #realestateagents

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