Tide has upgraded its liquid detergent to its most tech-advanced formula that delivers a boosted clean with breakthrough stain removal, whitening, brightening and scent. The upgraded formula includes more cleaning agents that more effectively remove tough stains and body soils. Plus, Tide’s latest technology enhances stain removal and whiteness by preventing soils from re-depositing on clothes. To boost performance, P&G scientists leveraged decades of tests and wash simulations, along with sophisticated modeling. "We were able to bring this boosted formula from prototype to market in just a year because of the ongoing innovation done behind the scenes," says Alex Perez, Vice President for Tide. Learn more about the science behind Tide’s boosted formula and how it provides a more powerful clean: https://lnkd.in/ggJWWNR9 #PGInnovation
Eric Honsberger
6mo
It’s really impressive how much science goes into something as everyday as laundry! The soil release polymer tech sounds like a smart way to keep whites bright and stop soils from sticking back onto clothes. I do wonder, though—could repeated use cause any buildup? Maybe not ideal for dish towels or cleaning cloths. Either way, big kudos to the Tide team for turning all that research into a boosted formula so quickly!
Doug Stuckey
6mo
Love seeing innovation on Tide. I saw the TV ad that seemed to say we launched Liquid Tide in 1987. We launched it nationally in 1985. I was on the brand group. We also had the first commercial PR effort at P&G to support the launch.
Aydin Mardanov
6mo
Frankly, a remarkable example of science-driven innovation transforming everyday products. By accelerating R&D cycles and applying advanced modeling, P&G demonstrates how data and formulation expertise can translate into real consumer impact — performance, trust, and sustainability all strengthened through innovation.
Kartik Choubisa
6mo
Incredible innovation by Tide and the P&G team!A perfect example of how deep scientific research, data modeling, and consumer insight come together to deliver real-world impact. The boosted formula not only raises the bar for cleaning performance but also showcases how technology continues to redefine everyday care.
Herbert Pierce
6mo
This is a perfect example of how deep research, testing, and advanced modeling can transform even the most familiar products. Well done to the Tide and P&G teams.
Ariel and tide are creating new benchmark with innovation 👏👏👏👏
Peter Makortoff
6mo
always..gotta be tide.. 1
Lauren Lopez
6mo
asf
Innovation at its finest 👏 Love seeing how technology keeps redefining everyday experiences — from science to the laundry room!