Principals’ Post

A comically wobbly mirror. Bare walls. Humming fluorescent lights.  Why is it that most fitting-rooms are a brand-free zone? In his most recent article for Inside Retail, Nicholas Ryan addresses the place where a carefully crafted brand voice tries absolutely nothing on. Check it out ⤵ https://lnkd.in/gmy6FMGH What brands do you think get the fitting room right? 

Fashion advice from a guy who shops at Kmart.

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