Perspetivo’s Post

We don’t write surveys that sound like… surveys. Insights don’t come from tick-boxes - they come from trust. And trust starts with tone. We build conversations, not questionnaires. Moments that make people think, feel, and share. That’s how the data gets real - and the insights actually mean something. So here’s our challenge to you: What’s one survey question you’d rewrite to sound more human? #SurveySherpa #MarketResearch #InsightsThatMatter #DataWithHeart #ResearchReimagined

In Institutional Research, running more surveys doesn’t always lead to better insights. The key is focus — designing fewer, purposeful surveys that truly inform decisions. When questions are intentional and data is actionable, the results speak for themselves. Fewer surveys. Sharper focus. Better data. #InstitutionalResearch #SurveyDesign #HigherEd #DataStrategy #InstitutionalEffectiveness #SurveyInsights

This week, I watched something inspiring and painful happen in real time. A senior volunteer, with the best of intentions, sent out a survey with open-ended questions only. Hundreds of thoughtful responses were generated (probably tens of thousands of pieces of data!). The passion and insight from the community were remarkable. And, as she haltingly described the breadth and depth of the responses, the room went quiet. Because suddenly everyone realized: We have no idea what to do with all of this. *This* is a conversion problem. Organizations, and people in general, have become far more savvy about how to generate thoughtful, insightful conversations but not how to convert them into something useful -- data, information, insights, direction. It's not a lack of intelligence or commitment. It's that few of us are ever taught how to systematically make sense of qualitative information. We underestimate what we've collected and overestimate how easily it can be distilled. Does this happen in your organizations? What's your diagnosis? Conversion problem or conversation problem?

Need to ensure the quality of your market research sample? Ask these Top 10 Questions! This graphic provides a valuable checklist to help you evaluate sample providers and ensure you're getting reliable data. Check out the list to help you ask the right questions.  #MarketResearch #SampleQuality #ResearchTips #DataReliability #ResearchIntegrity  

It’s easier to work together when our data is organized the same way. That’s why we’ve made our classification system (how we describe who is served and what’s funded) open to everyone. Shane Ward, VP of Data at Candid, shares why this matters and what we're doing to make it better: https://lnkd.in/eUYhrYdn

*Do you know what job each question in your survey is doing?* 👉 You should. In our current environment with attention spans shrinking and questionnaires probably longer than they should be, every question in your survey needs to pull its weight. Every question needs to be tied to a specific research or business objective. In practice, this looks like *creating a report outline during the survey design process."* Why? 1️⃣ Ensure that research and business objectives will be met – you won't overlook anything 2️⃣ Reduce redundancy – don't ask the same question twice, even if in slightly different ways. This opens you up to getting differing results and not knowing which one is right/which one to use 3️⃣ Identify gaps in your questionnaire – making the report outline during design identifies where you may be short on questions needed to answer the core research and business objectives 4️⃣ Address analysis needs – make sure you have all the demographic questions or other variables (i.e., product or category usage, awareness or familiarity levels) needed for analysis You may be thinking, "I don't have time for that." You don't have time to skip this step. It doesn't take long (really!) and ultimately will enhance your survey instrument and lead to more well-informed decision-making. What tips do you have to ensure your survey instrument will meet the core objectives? #marketresearch #surveydesign

While survey quotas might look simple, they play a vital role in ensuring your data remains well-balanced and unbiased. Check out our new blog to learn how using quotas can improve your insights and decision-making: https://bit.ly/48LxlZM

REVIEWING YOUR STRATEGIC PLAN Start by re-examining your Mission by askinjg two questions. 1. How are we living up to our mission and vision...what programs and initiatives and strategies have we put in place? What data do we have? 2 How are we falling short of our purpose and function? Where are falling short? Use a survey of key stakeholders including employees, parents and community. This is just a starting point. Use paper surveys or Survey Monkey or Town Hall discussions.

Understand the Limits of Online Research It’s true that online research has been the industry’s gold standard for many years. It’s also true that the online method can be overused and misused by marketers who impulsively seek cheaper, faster insights at all costs. Alternative or mixed mode data collection methods—telephone, text-to-web, mail/QR and even in-person—can be cost-effective AND provide greater informational accuracy, depth and respondent engagement. Let Ironwood Insights Group show you how the RIGHT methodologies can lead you to higher quality insights and better business decisions for your next study. #MarketResearch #OnlineResearch #Data #Insights #Quality #IronwoodInsights #IronwoodOnlline

Most surveys fail before they even start. Why? Because they’re designed to collect data - not connect with people. A great survey doesn’t feel like a standardized test. It feels like a conversation because it's designed to acknowledge the actual human that is taking it. At MacKenzie, we’ve seen again and again that when you design surveys with empathy and curiosity, you don’t just collect answers, you uncover meaning. You hear the words people actually use, the emotions behind their choices, and the insights that drive real change. A few small shifts can make a big difference: 💛 Ask open-ended questions that invite reflection, not just ratings. 💛 Capture feelings, not just facts - emotion explains behavior. 💛 Stay intentional: every question should have a purpose and a use. 💛 Seek out the quieter voices - they often reveal blind spots and fresh ideas. 💛 Turn results into dialogue - share what you learned and what you’ll do next. When research becomes a conversation instead of a transaction, you build something bigger than data. You build connection and trust. So before you send your next survey, ask yourself: Does this invite a story or just a score? We put together a quick guide to help you get started - feel free to pop over to download it here - https://lnkd.in/gdqKmgc8