Perfetti Van Melle’s Post

Decoded: September Edition is here! Dive into the latest marketing intelligence shaping the Indian market from SIIB's marketing community. This month's analysis covers: ✨ Creative AI: Brands reinvent narratives with AI. 🤝 Strategic Sponsorship: Cricket’s latest big-money deal. 🛒 E-commerce Shift: Giants lean on ad-driven revenues. 🌍 Cultural Disruption: Challenging festive traditions. 🎯 Bold Branding: Unconventional ads win the affluent. 📦 Festival Sales: Price wars in flagship mega-sales. Read the full newsletter and get ready to strategize your next move! Designed by: Suyash Arya Symbiosis Institute of International Business Dr. Vandana Mehta Dr. Suchita Jha

Setting the pace at #e4mIDAC 2025! 🚀 Dr Atul Hegde, Founder of YAAP, took the stage with ideas that are inspiring, forward-looking, and action-oriented. This session is shaping the way agencies will lead in the digital era. Key Takeaways from him on ‘Owning the Next Decade of Digital’ at #e4mIDAC 2025. 🎯 The next 10 years will be a game changer for independent digital agencies. 🎯 Foreign players dominating the Indian advertising space have built their presence on the backs of Indian entrepreneurs who took the risk of starting digital agencies. 🎯 The world has changed — and agencies must evolve too. Saying "this worked for us in the past" is a death sentence. 🎯 There’s a major shift from hierarchy to real, on-ground hustle. 🎯 Brands are increasingly striving to balance advertising with authenticity. 🎯 It’s now easier for home-grown creativity to go global, as Indian professionals are earning greater respect on the world stage. 🎯 AI will democratise the industry, just like digital did 20 years ago. Are you ready to own the next decade? 🙌 #e4mLive #DigitalMarketing #AgencyLeaders #MarketingInnovation #BrandStrategy

⚡️ Hyper-personalisation isn’t optional, it’s table stakes. In this snippet from Digital Marketing Singapore, NP Digital co-founder Neil Patel warns that brands ignoring personalisation risk being left behind. He also stresses that AI in marketing isn’t a buzzword anymore, it’s a necessity. This is just the teaser. Catch the full conversation here: https://lnkd.in/gDwCCs7F #DigitalMarketingAsia #Singapore

🌐 IABHK AI AdTech Article: AI and Open Internet: Fueling the Next Evolution of AdTech The Open Internet provides the essential foundation for AI's growth, offering diverse data that fuels smarter advertising solutions. 🚀 This powerful combination is transforming AdTech across entire marketing funnels and technical functions. From brand awareness to conversion optimization, AI leverages Open Internet data to deliver more personalized and effective advertising experiences. 📈 🔍 Key Insights: ➡️Vertical Integration: AI optimizes every funnel stage - from quality reach and brand safety at awareness to intelligent bidding and attribution at conversion ➡️Horizontal Excellence: AI enhances core functions like audience prioritization, creative production, and real-time performance optimization across platforms ➡️Human-AI Collaboration: Success requires balancing AI's efficiency with human creativity, strategic oversight, and cultural sensitivity 🌍 Are you ready to discover what's next and lead the future? 👉 Read the full article now: https://lnkd.in/g88BPqkz 📚 Article written by AdTech & Programmatic Committee: 🔸 Mary T., Head of Hong Kong Region, Taboola (Hong Kong) 🔸 Jo Chow, Director of Client Services, The Trade Desk #IABHK #AIAdvertising #AdTech #OpenInternet #DigitalTransformation #MarketingInnovation #Programmatic #AIFuture #MarketingTech

📢 Digital Marketing Highlights – October 3, 2025 🧠 Google AI Updates Google’s AI now gives better search results with images and more detailed insights. A new hub for small businesses helps with setup and advertising. These updates make search easier and more informative. 📍 Pinterest New Ad Tools Pinterest launched “Top of Search” and Local Inventory Ads. Brands can now reach local customers more effectively. 🛡️ DigiTathya Platform DigiTathya helps customers verify product authenticity and track supply chains. Uses QR codes and mobile-friendly technology. Launching on October 8, 2025, at the Global Fintech Fest in Mumbai.

Globality, Inc. Appoints Steve Arentzoff as Chief Marketing Officer to Cut Through AI Hype and Consolidate Position as Market Leader in Agentic Sourcing https://ow.ly/ooKo50X7NZt #SalesTech #AIinSales #SalesEnablement #RevenueTech #B2BSales

It’s a deeply emotional day for the advertising and creative fraternity. Piyush Pandey wasn’t just an icon — he was the conscience of Indian advertising. He taught us that great ideas don’t come from machines, they come from moments. From people. From life. In one of my reflections on him, I had written about “The Role of AI in Marketing: A Balance Between Technology and Human Intuition.” He believed — and lived — the idea that while technology can take you far, creativity begins where algorithms end. AI can take you 75% of the way, but the remaining 25% — that spark of intuition, empathy, and cultural understanding — that’s where the magic of marketing truly lies. He once said something that perfectly sums this up: “If you look into a computer, you’ll see data; if you look up, you’ll see the world.” I had the privilege of meeting him at ETBrandEquity in 2022, and that short interaction left a lasting mark. His humility, his curiosity, and his deep respect for real human stories made him one of a kind. Piyush Pandey didn’t just build brands — he built belief in the power of creativity. He made us see that advertising is not about selling, but about understanding people. Rest in peace, Piyush Sir. You’ll forever remain the voice that taught India — and the world — how to speak the language of emotion. 🙏 📖 My earlier reflection: The Role of AI in Marketing: A Balance Between Technology and Human Intuition with Piyush Pandey https://lnkd.in/gMqSMcwc #PiyushPandey #Legend #AdvertisingIcon #IndianAdvertising #Ogilvy #CreativeGenius #RestInPeace #AdvertisingLegend #AdIndustry #Inspiration

As AI adoption increases, transparency in marketing is becoming the true marker of trust. Audiences want to know who (or what) is behind the message. 🤖✨ imediagroup - where innovation meets integrity.🤝 #AIMarketing #DigitalEthics #MarketingTransparency #BrandTrust #InnovationWithIntegrity #ResponsibleAI #MarketingTrends #FutureOfAdvertising #EthicalMarketing 🔗Source: eMarketer/Sprout Social, consumers in Australia, UK, US